New fish in The Pond

  • Media
  • September 1, 2009
  • Frances Chan
New fish in The Pond

Simon PoundSimon Pound

Hadleigh AverillHadleigh Averill

How is creative consultant agency The Pond gonna surf the social media wave? By launching a specialised social networking creative team for companies wishing to get profile in those hard-to-reach digital places.

Enter Simon Pound and Hadleigh Averill. Pound is a writer, director and self-confessed troublemaker who sounds like your hip high school science teacher. The clever clog even has his own YouTube channel.

Averill’s passions are guerrilla marketing, making art and streaking. He even faked his own death. Now that’s creative. Averill has also been recently ‘outed’ as the leader of NO, an underground social networking group that does nice things for the community like planting trees and singing on buses.

Both consultants have a swag of experience and are waiting to show you the online path to brand recognition.

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Nick McFarlane on Hunting the Killer Idea

  • Design
  • May 1, 2017
  • Nick McFarlane
Nick McFarlane on Hunting the Killer Idea

How hard is it to write a book, exactly? What about one that's about how to harness your best ideas? FCB Senior designer and author of the book Hunting the Killer Idea Nick McFarlane explains the highs and lows of the creative process of writing a book about creativity (creativity-ception). Plus: Win one of three copies of his book up for grabs - see below for how to enter.

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