New eyes for Insight

  • Advertising
  • September 1, 2009
  • Frances Chan
New eyes for Insight

Brogen AverillInsight Creative design consultancy has a new creative director, Brogen Averill. A flick through Averill’s website,, shows a classy array of eye candy.

While working in Europe and the UK, his clients included Citroen, Panasonic,  Heinekin and the European Football Cup. Upon his return to NZ in 2004 he set up Thing, and has helped brand Karen Walker Paints and Smirnoff.

Insight Creative clients include Air NZ, Lion Nathan, Fonterra, Chapman Tripp and eco store. More than 30 per cent of their revenue comes from Australian business.

Brogen now works for the man but his brother Hadleigh, also a talented designer, is still a gun for hire at The Pond. Read more about Hadleigh elsewhere this website.

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September 21 2012: The day the social media dream died

  • Voices
  • September 21, 2017
  • Paul Catmur
September 21 2012: The day the social media dream died

September 21 marks the five-year anniversary of the day when Facebook turned social media into just plain ‘media’. This date is probably worth noting, if not necessarily celebrating, as it marks the end of the dream of brands having unlimited conversations with their fans for free.

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