New eyes for Insight

  • Advertising
  • September 1, 2009
  • Frances Chan
New eyes for Insight

Brogen AverillInsight Creative design consultancy has a new creative director, Brogen Averill. A flick through Averill’s website,, shows a classy array of eye candy.

While working in Europe and the UK, his clients included Citroen, Panasonic,  Heinekin and the European Football Cup. Upon his return to NZ in 2004 he set up Thing, and has helped brand Karen Walker Paints and Smirnoff.

Insight Creative clients include Air NZ, Lion Nathan, Fonterra, Chapman Tripp and eco store. More than 30 per cent of their revenue comes from Australian business.

Brogen now works for the man but his brother Hadleigh, also a talented designer, is still a gun for hire at The Pond. Read more about Hadleigh elsewhere this website.

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Wish I was there: Contiki's quid-pro-quo approach to working with influencers

  • Advertising
  • October 27, 2016
  • Erin McKenzie
Wish I was there: Contiki's quid-pro-quo approach to working with influencers

Social media stars and influencers are so hot right now, with brands across the world paying sometimes eye-watering sums to have nouveau celebs promote their products. And while this is something of a recent fad, 54-year-old Contiki built its brand on this approach long before it became fashionable. We talk to marketing director Tony Laskey about its latest influencer based campaigns, building relationships and why influencers work so well for Contiki.

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