New and improved

  • TVC
  • September 6, 2010
  • Ben Fahy

Youtube Video

Who's it for: Vodafone by Colenso BBDO and Flying Fish

Why we like it: Place this firmly in the 'how'd they do that?' category. Colenso BBDO and Flying Fish's Wade Shotter have joined forces to create a TVC that's intended to start a conversation about the joy of newness and, of course, showcase Vodafone's innovations for the home, mobile or business (for all those hankering for a glimpse of how it all came together, the making of will be released soon). Vodafone, like most big telcos, has always championed its new technology, new products and new services, and while some *ahem, 2degrees* might say this reliance on new technology in its marketing was an attempt to pull the wool over consumer's eyes and keep prices high, telcos are in the business of cool. And this TVC fits the bill.

Youtube Video

Youtube Video

The mobile spot was directed by Helena Brooks.

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Inside Spark's customer-centric core

  • Tech
  • November 19, 2018
  • Erin McKenzie
Inside Spark's customer-centric core

Fair to say, Spark is more than a telco. In recent years, it's transitioned into the music space, sports, and business support. This evolution has been accompanied by a digital transformation and at the Adobe Symposium, Erin McKenzie sat down with data powered customer engagement lead Lena Jenkins to talk about Spark's tech and people-focused core.

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