123

Netflix and cheat: Spark provides a confession space for Netflix cheaters

  • Advertising
  • May 14, 2018
  • StopPress Team
Netflix and cheat: Spark provides a confession space for Netflix cheaters

It’s a trend that’s showing no sign of slowing—Netflix cheating, or more specifically, watching a show ahead of the person or people you’re supposed to be watching with. 

To help Netflix cheaters make things right, Spark and Colenso BBDO have created a website giving the self-indulgent and guilty characters a space to confess and apologise for their behaviour.

A person who visits the website is first prompted to come to admit their streaming infidelity. After disclosing details of the incident(s), they are offered the chance to make up for it by sending a personalised apology card to the betrayed, with a moving message written by Colenso.

To get the wheels of confession rolling, Spark and Netflix kicked things off with a minute-long spot on social media. The short video sees a betrayed Netflix partner (ZM host Megan Papas) force her partner to uncover his cheating ways using a truck-sized hint.

Papas is not alone, with figures from NZ Herald showing that over 36 percent of Kiwi streamers cheat.

Spark’s head of brand, communications and experience, Sarah Williams, explains, while the card might not turn back time or make it possible for offenders to ‘unsee’ episodes, it signifies a pledge taken by the cheater to end the behaviour.

"It’s a confession, apology and silver lining all in one, hopefully helping Netflix streamers grow stronger for episodes to come.”

The phenomenon of Netflix cheating exists all over the world and a similar scheme exists overseas to contain illusive Netflix consumers; U.K ice cream brand Cornetto created commitment rings to stop people watching shows unless their partner is present.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Cannes 2018: Colenso BBDO is the first New Zealand agency to make a shortlist

  • Advertising
  • June 18, 2018
  • StopPress Team
Cannes 2018: Colenso BBDO is the first New Zealand agency to make a shortlist

It's that time of year again, with adland taking to the French Riviera for a week of education, inspiration and celebration. So far, the shortlists for the Glass, Innovation, Titanium, Pharma, and Health and Wellness categories have been released to kick off the buzz that’s set to last until the last Lion is announced on Friday.

Read more
topics
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Sponsored content

Both sides now: a look at the tension between clients and agencies

Client-agency partnerships are often love/hate relationships that leave both sides delighted and frustrated all at the same time. Insight Creative’s CEO, Steven Giannoulis, shares his experience on both sides and dishes up advice on working better together.

Rub of the green: our picks for future New Zealand weed brands

  • Advertising
  • June 18, 2018
  • Idealog
Rub of the green: our picks for future New Zealand weed brands

Marijuana has been legalised or decriminalised in a number of countries and states and a whole heap of entrepreneurs and savvy marketers have jumped on the hashwagon. In fact, some commodity traders have called marijuana ‘the next coffee’, such is its potential as a consumer good. In New Zealand, it may not be too long before the same thing happens, with those wacky-backy-loving liberals from Labour close to letting medical marijuana through in some form and a number of local go-getters are ready to light the fuse and fly high. It seems like a slippery, smoky, skankin’ slope to a free-market free-for-all (and, according to Family First, the inevitable downfall of society). So, given this likely shift, here are some brands that might soon exist.

Read more
voices

Kiwi Cultural Code #1: earned success

  • Voices
  • June 18, 2018
  • Claire Tutill
Kiwi Cultural Code #1: earned success

Kiwis have traditionally shied away from celebrating their successes. But the tides are turning and we’re getting more comfortable fronting up to our wins, but only as long as it’s done with humility and backed up with proof. TRA marketing manager Claire Tutill takes a look at awards for awards sake.

Read more
Sponsored content

What will digital marketing look like In 2025?

What will be the most in-demand marketing capabilities and technologies by 2025? And what metrics do marketing leaders believe they are most likely to be measured on by the middle of the next decade?

GDPR 101: Why New Zealand companies should care

  • Media
  • June 14, 2018
  • Sarah Pollok
GDPR 101: Why New Zealand companies should care

With great data, comes great responsibility, or in the case of the GDPR, great regulations. Sarah Pollock tales a look at GDPR, what it means for New Zealand companies and hears advice from Marketing Association CEO Tony Mitchell.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit