Netball New Zealand, ANZ and True have come together to show the true grit of the country’s netball stars in a ‘Made from More’ campaign for the ANZ Premiership.
Featuring athletes from each of the six teams, Katrina Grant, Maria Tutaia, Casey Kopua, Kayla Cullen, Nicola Mackle and Shannon Francois, the 30-second TVC showcases the strong, athletic and fierce nature of the athletes.
While a song plays with lyrics about a sweet little girl who’s light on her feet, the players show that's nothing gentle about their approach to competition as they take to tyres with sledgehammers, weightlift, box and shoot hoops.
Netball New Zealand head of communications and marketing Kerry Manders says the campaign heroes the physical prowess of the athletes to give netball fans a taste of the intensity they can expect to see on-court.
“The ANZ Premiership provided us with the opportunity to change the face of the game in New Zealand – to launch a new era of Netball and raise the bar,” says Manders.
“We couldn’t be prouder of the ‘Made from More’ campaign. It showcases our supreme athletes in their training environment, bringing to life what they go through to be the best every single day.”
ANZ has supported all levels of netball in New Zealand for 20 years and its head of marketing Astrud Burgess says the launch of the ANZ Premiership is the perfect opportunity to set netball in New Zealand on an exciting new course.
“The ‘Made from More’ campaign is all about celebrating the athleticism of these elite players, which will resonate with fans and general sports enthusiasts alike. It says we believe in you and you inspire us to achieve our dreams. I think a broad audience will love the exciting, intense and inspirational feel of the ‘Made from More’ platform,” says Burgess.
Rachel Barr – Marketing & Brand Manager
Executive Creative Director – Craig Pethybridge
Group Creative Head – Duncan Blair
Senior Creative – Sarah Chernishov
Head of Content – Nigel Sutton
Group Account Director – Clare Waldron
Senior Account Manager – Hadley Petraska
Producer – Jess Milne
Director – Tim Parson
Susan McGregor – Head of Sponsorship
Evan Rummins – Senior Sponsorship Manager