From dairy farms to coffee farms: Nespresso takes local farmers beyond their local fields

  • Advertising
  • June 15, 2018
  • StopPress Team
From dairy farms to coffee farms: Nespresso takes local farmers beyond their local fields

Nespresso NZ is transporting Fieldays goers to its coffee farms in a VR experience as an extension of its ‘Nespresso Women’ campaign.

The campaign shines a spotlight on the women behind its coffee, with stories from Ethiopia, Colombia and Indonesia of how the work of its female agronomists is contributing to the quality of coffee and their local farming communities.

While it's been launched internationally, in New Zealand, M Theory has come on board to refine the footage and overlay the 360 degree visuals with graphics to immerse the Fieldays audience into the stories.

A bigger story about the agronomists as well as Nespresso’s AAA Sustainable Quality Program can be seen in the campaign Nespresso NZ is pushing on Facebook.

This isn't the first time Nespresso has brought its brand to life for a New Zealand audience. Last year, it celebrated the launch of its Christmas coffee collection with a one-off mural created by Kiwi artist Andrew J. Steel.

The candy-inspired collection reminded Steel of his childhood and subsequently, the mural is a collection of his memories.

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How is this still a thing? GoNatural: New Zealand's only naturist magazine
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How is this still a thing? GoNatural: New Zealand's only naturist magazine

Sixty-two years after its first edition, New Zealand’s naturist magazine – GoNatural – has seen it all. From censorship and explicit status, to countless volunteers putting together the magazine four times a year in earnest. Caitlin Salter talks to current editor Michael P Moore about how this labour of love has managed to stay afloat.

Movings/Shakings: 16 November

  • Movings/Shakings, brought to you by Marsden Inch
  • November 16, 2018
  • StopPress Team
Movings/Shakings: 16 November

Industry happenings at Ipsos New Zealand, Chemistry, FCB, Oath ANZ and Thrive.

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TVNZ-NZ Marketing Awards 2018: Harrison Grierson steps up, stands out and wins Best Internal Marketing Strategy
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TVNZ-NZ Marketing Awards 2018: Harrison Grierson steps up, stands out and wins Best Internal Marketing Strategy

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Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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  • Voices
  • November 16, 2018
  • Graham Medcalf
Gray matters: microbrands are social brands

When I saw StopPress introducing Zavy’s Social Scoreboard, I couldn’t help thinking that comparing how the top 25 traditional media advertising spenders in New Zealand have performed on social media, is great, as far as it goes; but it is microbrands that have been the greatest beneficiaries of advertising on social sites.

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Qrious and Adobe partner up

  • Digital
  • November 16, 2018
  • StopPress Team
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Radio stations to merge in MediaWorks restructure

  • Radio
  • November 15, 2018
  • Radio New Zealand
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New World and Clemenger Group launch 'Enjoy Better'

  • Advertising
  • November 15, 2018
  • StopPress Team
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Pip Elliott to leave MPA

  • Media
  • November 14, 2018
  • Caitlin Salter
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  • Media
  • November 14, 2018
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