From dairy farms to coffee farms: Nespresso takes local farmers beyond their local fields

  • Advertising
  • June 15, 2018
  • StopPress Team
From dairy farms to coffee farms: Nespresso takes local farmers beyond their local fields

Nespresso NZ is transporting Fieldays goers to its coffee farms in a VR experience as an extension of its ‘Nespresso Women’ campaign.

The campaign shines a spotlight on the women behind its coffee, with stories from Ethiopia, Colombia and Indonesia of how the work of its female agronomists is contributing to the quality of coffee and their local farming communities.

While it's been launched internationally, in New Zealand, M Theory has come on board to refine the footage and overlay the 360 degree visuals with graphics to immerse the Fieldays audience into the stories.

A bigger story about the agronomists as well as Nespresso’s AAA Sustainable Quality Program can be seen in the campaign Nespresso NZ is pushing on Facebook.

This isn't the first time Nespresso has brought its brand to life for a New Zealand audience. Last year, it celebrated the launch of its Christmas coffee collection with a one-off mural created by Kiwi artist Andrew J. Steel.

The candy-inspired collection reminded Steel of his childhood and subsequently, the mural is a collection of his memories.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Businesses celebrate Matariki

  • Advertising
  • July 13, 2018
  • StopPress Team
Businesses celebrate Matariki

We take a look at how New Zealand businesses are marking the Māori New Year.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit