Nespresso has chosen to go local for its Christmas coffee collection reveal – getting Auckland-based artist Andrew J. Steel to create a one-off mural.
Drawn by hand on a 3.6m x 2.4m free-standing wall, the artwork reflects, and was inspired, by the three new candy-inspired coffees: Confetto Snowball, Confetto Orangette and Confetto Licorice.
Characteristic of Steel’s distinctive contemporary street-art style, the mural was drawn in black outline with paint pens, followed by the addition of colour, reflecting the colours of the new coffee capsules.
“Art and coffee, name a better combo. This particular collaboration was an exciting one for me – not only because it was the perfect excuse to drink coffee all day (I got through six Nespresso’s creating this piece) – but also because I was genuinely intrigued by this new collection,” says Steel.
“It’s all about old-school lollies and childhood memories, so I wanted to reflect this and tell a story through my artwork.”
To accompany the reveal, content producer Matt Queree captured the time-intensive process on film. A first for both creatives, the film was shot in still-image to create a stop motion edit.
The technique required Steel to walk a total of 12kms from start to finish as he moved in and out of shot with each individual pen marking, with more than 6,500 still images taken.
Nespresso New Zealand country manager John Ciaglia says it has been a pleasure working with Steel as part of this reveal.
“The release of our Christmas range is always a special time for us. We like to offer a unique experience through a selection of festive coffees and Andrew’s unique piece of artwork has added to the excitement around this reveal.”