Narcissists rejoice! Intel strokes online egos with amazing digital brand ad

  • Advertising
  • June 1, 2011
  • Ben Fahy
Narcissists rejoice! Intel strokes online egos with amazing digital brand ad

Facebook seems to have stumbled upon the perfect mix of narcissism and voyeurism. But in an effort to promote its new Core i5 processor, Intel has taken that to new, very impressive extremes with one of the coolest online branding efforts we've ever seen: The Museum of Me.

It's already spread like wildfire on social media and been liked over 160,000 times. And rightly so. Basically, it sucks up all your Facebook data and visualises it in the form of a beautiful, two minute journey around a museum exhibition that's made up of your photos, your words, your links and your videos. It's the perfect mix of online utility used creatively.

As well as looking damn good, it also tells us about data privacy, as this Huffington Post article suggests. And while the servers are obviously under pressure, it's worth the wait.

We're not sure who's responsible for it, but it seems to have come out of Intel Australia. Intel's global agency is San Franciscan shop Venables, Bell and Partners. So whoever it was, bravo.

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A perfect match: The importance of quality content and conversation in influencer marketing

  • Marketing
  • March 30, 2017
  • Erin McKenzie
A perfect match: The importance of quality content and conversation in influencer marketing

Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.

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