Toot Group's beer drinking and fundraising initiative for Christchurch may be over, but for one super quick and beer-savvy StopPress reader, the beer drinking is only just beginning. The folks at Toot Group have put up a $100 bar tab to use at the The Golden Dawn—Tavern of Power bar in Auckland for the first reader who can name the mystery beer that flowed from the Christchurch beer taps. Quickly now.
Marketing, advertising & media intelligence
Brands are just coming of age in the new collaborative economy. Like any teenager though, a lot of their actions at the moment are a bit awkward. Most of us learnt at some point that joining in on an existing conversation is much easier than starting your own by shouting until you get someone to pay attention. But to join in and be heard means being relevant and on code, and of course the ‘on code’ bit is what brands need to work out because it is constantly changing.