MSN weighs up the opt-ins

  • Digital
  • October 27, 2010
  • StopPress Team
MSN weighs up the opt-ins

Following on from requests from local advertisers and in an effort to replicate the success of parent ninemsn’s opt-in email initiatives, MSN New Zealand has released a new service called Hotmail Featured Offers that allows advertisers to promote their wares to local Windows Live Hotmail users.

Brand owners with giveaways, discounts or free trials are now able to promote their offers via email to Hotmail account holders who opt-in to a subscriber database (NZ Post just launched a similar opt-in scheme called iTry).

There are currently 1.2 million active Hotmail account users (and 552,000 for Windows Live Messenger) in New Zealand and MSN says the total number of opt-ins in the New Zealand database is 942,000 (this number is based on the fact that each user can select up to 25 categories including music, books, clothing, electronics, automotive, finance and travel). The de-duped number is not currently available.

MSN New Zealand business manager Liz Fraser says the Hotmail targeting provides further refinement according to gender and age.

“Our advertisers were asking, so we got busy, and with a little help from our friendly techies we’re good to go. We know our audience is young and willing to hear from advertisers. In any case, who doesn’t like free stuff?” Fraser says. “Offers will be targeted to user interest areas, keeping things relevant, and emails will be capped at one per week, per interest area, which will keep everyone keen.”

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Easy to say, hard to do: the thinking behind Murphy and Jennings' Newsroom

  • Media
  • December 2, 2016
  • Damien Venuto
Easy to say, hard to do: the thinking behind Murphy and Jennings' Newsroom

The news this week of veteran news heads Mark Jennings and Tim Murphy launching a news service was widely celebrated across journalism circles, with many applauding the arrival of a publication dedicated to, as Murphy said, focusing on quality and “doing the news”. But was that excitement a bit pre-emptive? And – the question of the ages – how is it going to pay for it all?

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit