MSN News boasts large growth after going it alone

  • Digital
  • February 20, 2012
  • Cath Winks
MSN News boasts large growth after going it alone

MSN’s recent investment in local news production and global news and video content is paying off big time, with latest Omniture figures showing a whopping 48 percent year-on-year upswing in unique browsers (UBs) visiting MSN’s news portal, up 250,000 to 771,000. In contrast, over the same period, UBs visiting rival Yahoo’s news offering dropped more than ten percent, from 1.7 million to 1.5 million. (Source: Nielsen MI).
The results follow the December overhaul of MSN News and the end of an arrangement with APN that took approximately 500,000 MSN News browsers to an MSN/nzherald co-branded website (Source: Nielsen MI). Over the same period MSN also added local news producers to a team now numbering eight, and integrated news service AAP and global news and video stories on its newly revamped website.

MSN New Zealand general manager Liz Fraser expects MSN to continue taking audience share from bigger traditional newspaper rivals, pointing to its growth over peak summer, a period usually associated with online audience declines, which saw MSN News average daily UBs grow 26 percent to 52,000 from December 2011 to February 2012. For the same period NZ Herald News average daily UBs decreased 19 percent to 190,000 (Source: Nielsen MI).

“Our news overhaul establishes a point of difference for one of the defining categories of online audience attraction and retention. We’d done a good job, but relied on APN for too long. There’s still ground to make up. However, it’s clear the fully-fledged MSN News offering resonates with a growing news audience,” Fraser said.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Radio New Zealand up year-on-year despite summer season drops

  • Radio
  • December 7, 2018
  • Caitlin Salter
Radio New Zealand up year-on-year despite summer season drops

Radio New Zealand has achieved year-on-year growth in the last GfK results for 2018 – despite the numbers dropping considerably from previous results this year. StopPress talked with RNZ head of radio and music David Allan about the year that was, and what’s to come in 2019.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit