Talent recognised on and off the page as Magazine Publishers Association announces awards finalists

  • Media
  • August 11, 2015
  • StopPress Team
Talent recognised on and off the page as Magazine Publishers Association announces awards finalists

Early this year, the MPA announced that it was making some big changes to its annual awards, with a new name, a few new categories and a new judging process. Those changes have led to an almost 40 percent increase in entry numbers and as far as the finalists go, Bauer is on top with 46, followed by Tangible Media with 25, Fairfax with 19 and Kowhai Media with 10. 

The magazine of the year category is split into six categories, with each of the category winners then going on to fight it out for the top honour, Magazine of the Year. Woman's Day took that out last year, and it's back again as a finalist, alongside another Bauer title, Woman's Weekly, in the mass market women's category. New Zealand Weddings, NZ Rugby World and OHbaby! are finalists in consumer special interest; Metro, New Zealand Geographic and North & South are finalists in current affairs & business: Dish, Healthy Food Guide and NZ House & Garden are finalists in home & food; PRO Photographer, Wares Magazine and NZ Marketing and StopPress (we're blushing) are finalists in industry & trade: and Good, NEXT and NZ Life & Leisure are finalists in lifestyle. 

In an effort to reference the way magazines are moving off the page and how the commercial models are evolving, there were four new categories this year, many of them of relevance to the marcomms industry. 

In the best owned media/custom publishing brand, Resene's Habitat by Tangible Media, Air New Zealand's KiaOra by Bauer Media and Asaleo Care's Little Treasures by Tangible Media made the grade. 

Another new category, best brand community/extensions, saw Dish digital & social media extensions, the New Zealand Geographic Archive, NZ House & Garden's magazine/tours/awards/website/movies/social media and OHbaby! Magazine named as finalists. 

The best sales solution finalists are Griffins: Huntley & Palmers Flatbread, Bauer Media Collective, Taste/Your Home and Garden/Woman's Day/The Australian Women's Weekly/NZ Woman's Weekly; Tourism Australia/OMD NZ, Tangible Media Content Marketing, Dish (Savouring Australia); and Unilever - Persil, Anna Magasiva/Kaylene Hurley, Woman's Day. 

The best retail subscription campaign finalists are Bauer's Christmas 2014: Be in to win a Suzuki & 10 $500 Countdown Vouchers, Group Campaign; Centenary Poppy Project, NZ Gardener; and Little Shop, Woman's Day. 

In the best publishing innovation category, Idealog has two finalists—Idealog Pitch Circus and executive leadership brand The Briefing. Ziera Magazine & App by NEXT was the other finalist. 

And the finalists in the advertising sales excellence awards will be familiar names to many clients and agencies. 

Consumer       
    Alison Shrigley, New Zealand Gardener
    Maddie Thomas, Your Home and Garden
    Stuart Dick/Liezl Hipkins, HOME

Current Affairs & Business       
    Miles Gandy, New Zealand Geographic/PRO Photographer/Time
    Stuart Dick/Matt Smith/Krista Rostenberg, KiaOra 
    Vernene Medcalf, NZ Marketing/StopPress

Pip Elliott, who was recently appointed as the MPA's executive director after departing Roy Morgan, says the awards were set up to inspire excellence and the updated name—Magazine Media Awards—and the 44 award categories "reflect the ever-evolving role of magazines and the diversity of magazine media offerings". 

A team of more than 50 industry leaders were selected as judges and Kim Mundell, director of Mandeville Limited, returned to the role of judging convener. As opposed to previous years, Elliot says it tried to get judges who were either working in the industry or had a deep understanding of the industry and the changes currently taking place so that the right winners were picked. 

The finalists:

Best Magazine

Awarded to a magazine that demonstrates consistent all-round publishing excellence and engagement with its community. The entry must demonstrate that the magazine is a commercially sound publication. The winner of each category becomes a finalist for Magazine of the Year.

The six categories for this award are Consumer Special Interest, Current Affairs & Business, Home & Food, Industry & Trade, Lifestyle and Mass Market Women’s.

Consumer Special Interest      
      New Zealand Weddings
      NZ Rugby World 
      OHbaby!

Current Affairs & Business       
      Metro 
      New Zealand Geographic 
      North & South 

Home & Food      
      Dish 
      Healthy Food Guide
      NZ House & Garden 

Industry & Trade      
      PRO Photographer 
      Wares Magazine 
      NZ Marketing and StopPress

Lifestyle       
      Good
      NEXT
      NZ Life & Leisure 

Mass Market Women's       
      NZ Woman's Weekly 
      Woman's Day

Best Editor

Awarded to the industry’s best magazine editor for their individual enterprise and performance in achieving outstanding success for their magazine. The nominee must have been editor of the magazine for at least six months and must have been editor of the two issues submitted. The winner of each category becomes a finalist for Editor of the Year.

The six categories for this award are Consumer Special Interest, Current Affairs & Business, Home & Food, Industry & Trade, Lifestyle and Mass Market Women’s.

Consumer Special Interest      
    Gregor Paul, NZ Rugby World 
    Leonie Haydon, Mana 
    Melissa Gardi, New Zealand Weddings

Current Affairs & Business       
    Nikki Mandow, Idealog 
    Pamela Stirling, New Zealand Listener
    Virginia Larson, North & South 

Home & Food      
    Lisa Morton, Dish 
    Jeremy Hansen, HOME  
    Sally Duggan, NZ House and Garden 
    Shelley Ferguson, Your Home and Garden 

Industry & Trade      
    Ben Fahy, NZ Marketing/StopPress
    Rebekah White, PRO Photographer 
    Steve Bohling, Wares Magazine 

Lifestyle       
    Kate Coughlan, NZ Life & Leisure 
    Nadene Hall, NZ Lifestyle Block 
    Sarah Henry, NEXT 

Mass Market Women's       
    Fiona Fraser, New Zealand Woman's Weekly 
    Sido Kitchin, Woman's Day

Best Designer

Awarded to a designer that demonstrates excellence in magazine design. (The entrant must be the lead Designer or Art Director of the magazine.)

The six categories for this award are Consumer Special Interest, Current Affairs & Business, Home & Food, Industry & Trade, Lifestyle and Mass Market Women’s.

Consumer Special Interest      
    Alanna Dennis, OHbaby!
    Julian Pettitt, NZ Fishing World 
    Marc Backwell, Mana 

Current Affairs & Business       
    Jenny Nicholls, North & South 
    Marc Backwell, New Zealand Geographic 
    Matt Moss, Idealog 

Home & Food      
    Fiona Kerr, Dish 
    Fiona Lascelles, Cuisine 
    Tanya Wong, Your Home and Garden 

Industry & Trade      
    Andre Kini, Interior
    Andre Kini, Landscape Architecture NZ 
    Marc Backwell, PRO Photographer 

Lifestyle 
    Louise Thomson  NEXT 
    Tracey Ellin, Good
    Yolanta Woldendorp,  NZ Life & Leisure 

Mass Market Women's 
    Bela Trussell-Cullen, New Idea
    Mirella Monteiro,  Woman's Day

Best Cover

Awarded to the best example of a magazine cover within each category.

The six categories for this award are Consumer Special Interest, Current Affairs & Business, Home & Food, Industry & Trade, Lifestyle and Mass Market Women’s.

Consumer Special Interest      
      Mana 
      NZ Autocar 
      NZ Fishing World 

Current Affairs & Business       
      Idealog 
      Metro 
      North & South 

Home & Food      
      Dish 
      HOME  
      NZ Gardener

Industry & Trade      
      Architecture New Zealand 
      BeautyNZ 
      NZ Marketing and StopPress 

Lifestyle       
      Good 
      NEXT 
      NZ Life & Leisure 

Mass Market Women's       
      CLEO 
      The Australian Women's Weekly 
      Woman's Day

Best Journalist

Awarded to the magazine feature writer or freelance writer who excels in producing articles that have impact, are thoughtful and inspire the magazine’s readers. (Can be entered by one journalist using examples from several titles; or by the publisher of one title with multiple articles from one journalist. Journalists entering on their own behalf may submit work from a range of publishers, however the stories must all fit the same category. Editors are eligible for this award however editorials are not.)

The six categories for this award are Consumer Special Interest, Current Affairs & Business, Home & Food, Industry & Trade, Lifestyle and Mass Market Women’s.

Consumer Special Interest      
    Rebecca Hayter, Boating New Zealand 
    Matt Philp, Heritage New Zealand 
    Matthew Pike, Wilderness 

Current Affairs & Business       
    Donna Chisholm, North & South/Metro 
    Joanna Wane, North & South 
    Mike White, North & South 

Industry & Trade      
    No finalists   

Home & Food      
    David Burton, Cuisine 
    Jeremy Hansen, HOME  
    Sue Allison, NZ House & Garden 

Lifestyle       
    Jane Warwick, NZ Life & Leisure 
    Rachael Russell, NEXT 

Mass Market Women's       
    Kasia Jillings, New Idea
    Nicola Russel,l The Australian Women's Weekly 
    Suzanne McFadden, The Australian Women's Weekly 

Best Columnist

Awarded to the writer of a regular section or column in a magazine, e-letter, regular blogs, magazine website or digital edition, who espouses a point of view that may include personal reflection, editorial opinion, and humour, with relevance to the target audience. (Can be entered by one columnist using examples from several titles; or by the publisher of one title with multiple columns from one writer. Columnist entering on their own behalf may submit work from a range of publishers however the stories must all fit the same category. Editorials are not eligible for this award.)

The two categories for this award are Consumer and Current Affairs & Business. 

Consumer       
    Deborah Hill Cone, NEXT 
    Niki Bezzant, Healthy Food Guide
    Sarah Quigley, NEXT 

Current Affairs & Business       
    Diana Wichtel, New Zealand Listener
    Jane Clifton, New Zealand Listener
    Matthew Hooton, Metro 

Best Photographer

Awarded to the best example of a photographic portfolio. Can be entered by the photographer or a magazine publisher.

The two categories for this award are Consumer and Current Affairs & Business. 

Consumer       
    Aaron McLean, Cuisine 
    Carolyn Haslett, New Zealand Weddings
    Jane Ussher, NZ House & Garden 

Current Affairs & Business       
    Adrian Malloch, North & South
    Richard Robinson, New Zealand Geographic 
    Simon Young, Metro 

Advertising Sales Excellence

Awarded to the sales person or sales team for their performance in achieving success for their magazine.

The two categories for this award are Consumer and Current Affairs & Business. 

Consumer       
    Alison Shrigley, New Zealand Gardener
    Maddie Thomas, Your Home and Garden
    Stuart Dick/Liezl Hipkins, HOME

Current Affairs & Business       
    Miles Gandy, New Zealand Geographic/PRO Photographer/Time
    Stuart Dick/Matt Smith/Krista Rostenberg, KiaOra 
    Vernene Medcalf, NZ Marketing/StopPress

Best Sales Solution

Awarded to the best example of an advertising\sponsorship pitch for magazine brand(s).

Griffins: Huntley & Palmers Flatbread, Bauer Media Collective, Taste/Your Home and Garden/Woman's Day/The Australian Women's Weekly/NZ Woman's Weekly
Tourism Australia/OMD NZ, Tangible Media Content Marketing, Dish (Savouring Australia)
Unilever - Persil, Anna Magasiva/Kaylene Hurley, Woman's Day

Best Retail/Subscription Campaign

Awarded to the best marketing campaign or activation to promote a magazine brand(s) at retail or for subscription sales.  

Christmas 2014: Be in to win a Suzuki & 10 $500 Countdown Vouchers, Group Campaign: All Bauer Titles
Centenary Poppy Project, NZ Gardener
Little Shop, Woman's Day

Best Owned Media/Custom Publishing Brand

Awarded to a magazine that demonstrates consistent all-round publishing excellence and engagement with its community as part of a clients owned media strategy. Magazines eligible for this category are those created and published exclusively for and owned by a client company, brand or association

Habitat, Tangible Media 
KiaOra, Bauer Media 
Little Treasures, Tangible Media 

Best Brand Community/Extension(s)

Awarded to the best example of a magazine brand extended beyond the page to connect with audiences via multi-channel touch points.

Dish digital & social media extensions, Dish
New Zealand Geographic Archive, Discover New Zealand Geographic
NZ House & Garden Magazine/tours/awards/website/movies/social media, NZ House & Garden
OHbaby!, OHbaby! Magazine 

Best Publishing Innovation

Awarded to a new initiative that demonstrates innovative thinking and execution for a magazine brand or brands. This could be experiential, digital (including social) or physical or a combination. It could be based on audience or advertiser growth or both.

Idealog Pitch Circus, Idealog
The Briefing, Idealog
Ziera Magazine & App, NEXT

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