Movember's hairy memories to live on as Schick and Y&R immortalise the mo

  • Digital
  • November 15, 2012
  • StopPress Team
Movember's hairy memories to live on as Schick and Y&R immortalise the mo

During the annual hirsute pilgrimage that is Movember, many participants become quite attached to their new lip slugs. So, to ensure that the memory lives on, Schick and Y&R have created a Facebook campaign called Mount your Mo to not only reward the dedicated men of New Zealand for their efforts, but, through the wonder of taxidermy, to "allow them to keep their pride without prejudice". 

"Movember is a month of glory and gratification, but no matter how well you grow your facial feat, at the end of the month—due to societal, marital or facial irritation—the majority of men are made to lose the mo," says a release. "‘Mount Your Mo’ is preserving the efforts of deserving men across the nation, through the taxidermisation of worthy moustaches grown for a worthy cause. These moes will be stuffed, mounted and returned to Movember men wall ready. Where they choose to display their immortalised moustache—or more accurately who they choose to offend there after—is solely down to them."

Next year? Rogue moustache taxidermy.

And speaking of Movember, Nick Offerman has returned with some helpful advice to ensure the inbetweeners make it through this difficult period. 

http://www.youtube.com/watch?v=CNdONfz-V5k

Credits:

ECD: Josh Moore

Art Director: Kate Lill

Copywriter: Zoe Edwards

Producer: Rachel Rider

Producer: Christina Hazard

Producer: Barry Niven 

Digital Producer: Kaz Kennedy

Designer: Scott Cricket

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'A real range across the board': MediaWorks launches new lifestyle channel ThreeLife

  • Media
  • February 16, 2018
  • Georgina Harris
'A real range across the board': MediaWorks launches new lifestyle channel ThreeLife

Following MediaWorks’ media event yesterday, the company has announced a few changes for 2018; including a new lifestyle channel ThreeLife, a new corporate brand identity, a shuffling of radio presenters and the return of familiar shows. StopPress talks with chief content officer Andrew Szusterman and head of programming and acquisitions Ben Quinn about the new channel, why we're seeing another season of Married at First Sight New Zealand, and the consistency in what they do.

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