Who's it for: Mammoth Supply Co by Shine and Robber's Dog
Why we like it: How could you not like an ad that's got that old cowboy dude from the Big Lebowski doing the voice over (apparently he never does ads)? Or an ad with a man mistakenly grabbing his friend's crotch? Or a man slapping another man's bum? The new campaign certainly taps into the current zeitgeist for rampant masculinity in advertising, but the difference with this work for Fonterra's new brand is that it's not selling beer, cars or safe driving. Instead, it's trying to get men interested in a product that loves nothing more than a picture of large strawberries and has always been aimed at the ladies. And, with Adam Stevens on directorial duties, it's pretty high on incongruous comedy value.
And a couple more that caught our eye this week: yet another good'un for 2degrees out of TBWA\ to celebrate Chrissy and, while it's been around for a while, a simple, well-shot, Italian-centric, tick the boxes spot for Freya's by Publicis Mojo.