Monteith's is sure to set a few e-tongues a-waggin' with today's 'soft-launch' of its Worth Talking Over website.
The site automatically collects comments from the top 100 Kiwi blogs and websites (hand-picked, with some interesting choices on the roster) and pulls them together under topics ranging from Hone to climate change.
Users can select the top tier of topics over a range of days or simply see a snapshot of what the online nation is chatting about.
Monteith’s marketing manager, Russell Browne, says the idea for the site stemmed from the ‘Worth Talking Over’ billboard and print media campaign, which was developed by Saatchi and Saatchi and taps into the fact that most New Zealanders seem to like talking while they drink.
That campaign was for the new crushed apple cider, but the 'worth talking over' tagline will also be used for the whole range of Monteith's products.
Monteith’s believes this is "the first website of its kind" (aside, of course from that small one called Twitter and its focus on trending topics) and believes "it will be useful not only to Kiwis with a genuine interest in good conversations and what people are talking over but also media and potentially government agencies".
So far, Monteith's says feedback from its own contacts has been positive in terms of concept, design and content. It was being tested today (perhaps this explains why 17 Nov and LOL were both trends) and more effort will be put into the site in the new year.
In the meantime, feedback from users is welcomed, starting tomorrow when the site goes back up again.