New Zealand digital media solutions provider Modica Group has helped launch "the biggest marketing campaign ever seen in the Middle Eastern emirate of Qatar", with a million TXTs sent to all customers who had made international calls on Vodafone Qatar's network that prompted them to join a calling club and get special rates.
The campaign sent out messages on behalf of Vodafone in a number of different languages, including English, Arabic, Hindi and Urdu. And, as a result of the international calling promotion, Vodafone customers made international calls amounting to over 50 million minutes. Its success also means Modica will continue to work with Vodafone Qatar on a number of initiatives this year.
Modica Group chief executive Stuart Wilson says it is a significant project with an internationally recognised brand that supports the company's core strategy of providing a mobile platform as a service to organisations. It also builds on the company's recent hard work in the USA.
"We hope it will open more doors to other mobile operators and their agencies,” he says.
Mike Button, Vodafone Qatar’s product marketing manager says Modica’s campaign management platform was able to deliver a one-to-one targeted 'push campaign' to customers.
"The success of this project has been built on two teams of experts on opposite sides of the globe working together to pull together an innovative campaign in a tight timeframe.”