Mitre 10 ‘sandpit kids’ NZ’s fave ad

  • Advertising
  • September 30, 2009
  • Frances Chan
Mitre 10 ‘sandpit kids’ NZ’s fave ad

The Mitre 10 ‘Sandpit kids’ ad has been voted by the NZ public as the Best Ad in Fair Go’s annual ad awards. It crunched the competition in the votes it received (view the nominees list here). Its five-year-old stars, Ruben and Benjamin, truly stole the show and won the hearts of our nation. Made by DraftFCB, MD Justin Mowday made special note of this ad in our recent post.

Youtube Video

And the Worst Ad award went to … Telecom XT for the famously irritating, improbable and OTT ads starring Richard Hammond! Hee hee. Not only did the ads’ use of ‘hyperbole’ annoy us down-to-earth Kiwis, many of us were just plain frustrated that the XT network didn't work in our part of the country.

Youtube Video

Fair Go editor Graeme Muir concurs: “We’re also not sure that importing an Englishman to sell product works anymore, it used to in the 1970s and 1980s but I’m not sure Hammond worked as well as Telecom would have hoped.

“Overall, I think the XT campaign was a bit like a Hollywood blockbuster that tanked – it was a bit overblown and didn’t really deliver.”

Close-second worst ad: Cadbury ‘Eyebrows’

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Auckland Transport takes a hard look at the road toll with its latest road safety campaign

  • Advertising
  • November 21, 2018
  • StopPress Team
Auckland Transport takes a hard look at the road toll with its latest road safety campaign

Auckland Transport has teamed up with Ogilvy to release '64', a road safety awareness campaign that draws attention to the significant increase in Auckland's road toll in recent years.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit