Mission accomplished as Saatchi & Saatchi's war games take IAB award

  • Digital
  • November 1, 2012
  • StopPress Team
Mission accomplished as Saatchi & Saatchi's war games take IAB award

Last year's impressive Step Up campaign by Saatchi & Saatchi for the RNZAF offered users the chance to experience four live simulated challenges that tested their skills against some of the everyday situations they’d encounter if they took up a career in the Air Force. This year's version, 'Virtual Missions', follows a similar path and it's been deemed good enough to win the IABNZ Online Creative Award for November 2012.  

Judge, Romi Dexter, head of digital, .99 said the, "rich and virtual game play around this campaign is excellent. Every aspect of the engagement was beautifully executed and draws you in. It’s a great example of education and entertainment coming together in a completely immersive experience. However, the primary reason I have rated this so highly is the total integration across digital media touch points."

Fellow judges included Greg Whitham, Ogilvy's digital group head and creative director, John Schofield, managing director at Catch!Media and Alisa Higgins, general manager at IAB NZ.

"Using games for military recruitment campaigns isn't new, but this example was a step above the rest," says Schofield. "The use of scale models rather than going fully CG gave the game its own memorable, distinct flavour. Right on target."

Whitham added: "I always love a great online/offline meshing execution and this does that really well. Well conceived, well executed and a very fresh approach makes this my winner overall."

Saatchi & Saatchi, which, by the way, is also thought to be in the running for the Genesis business, wins a case of New Zealand wines valued at $500 thanks to www.mediaworks.co.nz

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

news

Off pitch: The mission to repair the broken pitching system

Appalling, shocking, laborious, unprofessional, unfair and time-wasting were just some of the descriptions we've recently heard describing the pitching process. Suffice to say there's a ...

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit