Who's it for: Bay Audiology by Saatchi & Saatchi
Why we like: Made from sound data, this ad for Bay Audiology is clever, muffling the sound at the beginning to demonstrate what a hearing loss sufferer would experience and giving us a new way to look at at the concept of laughter. It's a different direction for the brand and its previous ads, and a great reminder of what we lose when we lose our hearing.
Who's it for: Flight Centre New Zealand
Why we like it: It's always cute and entertaining to see what children think and this spot is no exception. The travel agency asks kids questions about their memories of holidays, how the flights were and what they thought of Flight Centre, and the kids' responses range from the bizarre to the hilarious. While the concept is nothing new, this ad will be enjoyed with a laugh by all.
Who's it for:Contact Energy by Bob’s Your Uncle
Why we like it: From sharing food to flipping a coin for the ball, Contact Energy is all about fairness in its latest campaign. The ad highlights its message of only having to pay for the power you use at the bach – such as mowing the lawns, running the fan, brushing your teeth – through a bunch of well-known games like paper-scissors-rock. While the spot is simple, we like the mix of humour and seriousness in getting the point across.
Who's it for: Ministry of Education by FCB
Why we like it: This ad for the Ministry of Education shows the power of teachers who care, teach and help each child as necessary, with a definite heartfelt moment. Its mission is to encourage New Zealanders to sign up as teachers, and hopefully it works. Thumbs up to a similar ad that is all in te reo Māori set in a kura kuapapa.