The switch is about to get turned off on TVNZ7 this month, but one of the channel’s best and most popular shows, Media7, has been kept alive after NZ on Air gave it funding and MediaWorks agreed to screen it.
Media 3, as it will soon be known, will move to TV3 on Saturday mornings in August with an encore screening late on Sunday evenings. It will also be available on-demand at tv3.co.nz.
“We are thrilled to support this excellent programme,” says NZ On Air chief executive Jane Wrightson. “Host Russell Brown [here's what he had to say] and the team already enjoy a dedicated following and we are delighted that TV3 has chosen to extend their schedules even further by adding this series.”
The NBR reports the show has been given $491,324 for 20 half-hour shows.
“We are really pleased to be adding Media 3 to the TV3 line-up,” says MediaWorks TV acting director of programming Mark Caulton, who’s looking after things in the absence of recently departed Kelly Martin. “It is an ideal addition to the thought-provoking programming we have developed for our weekend schedule, such as The Nation, Three60 and Think Tank.”
For all those who believe the TV world is going to hell in a lowest common denominator handbasket, the decision to fund something slightly more cerebral should warm their concerned cockles.