Media Monitor and Factoids

  • News
  • September 7, 2009
  • The Media Counsel

Fresh from The Media Counsel this week:


  • How Kiwis really feel about the recession.

  • Are we cheap when it comes to wine?

  • In Brazil, branding is everything, especially on radio stations.

  • E-tailers discounting luxury items are working through exclusive WOM markets in the US. One man’s recession is another woman’s goldmine.



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    consumer-Counsel-Luxury-Retail-Sept-09

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    September 21 2012: The day the social media dream died

    • Voices
    • September 21, 2017
    • Paul Catmur
    September 21 2012: The day the social media dream died
    Facebook

    September 21 marks the five-year anniversary of the day when Facebook turned social media into just plain ‘media’. This date is probably worth noting, if not necessarily celebrating, as it marks the end of the dream of brands having unlimited conversations with their fans for free.

    Read more
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