DDB was recently crowned the YoungGuns agency of the year (primarily on the strength of the Sky Arts Channel campaign) and Media Design School is also beaming, with recent Adschool graduates Ed Knowles, frontman of Kiwi band The Checks (wanna see a cool music video?) and Charles Twaddle taking home a Silver Bullet for ‘Reflections’, an ambient outdoor advertising campaign that plays on famous landmarks such as the Eiffel Tower and the Sydney Opera House for HSBC.
Knowles and Twaddle, who walked into a paid job at McCann fresh out of school, also won the main prize at the annual NAB Newspaper Ad of the Year Awards last year and are aiming for a Gold Bullet in the main round next time.
“It’s absolutely brilliant to win a Silver Bullet – the most genuine excuse we’ve had for a beer all year,” says Knowles.
Media Design School was named the fourth best creative school of the decade by YoungGuns last year on account of the awards its students have won and it was the only school from New Zealand to win an award at YoungGuns 2010. Last year, AdSchool graduates picked up both Gold and Silver Bullets in the student category at YoungGuns 2009.