TVNZ's Media 7, with Russell Brown, hosted a vigorous discussion about the genius or otherwise of 100% Pure New Zealand.
On the panel were: George Hickton, chief executive of Tourism New Zealand (100% really good, he said), Good magazine's Dave Hansford (100% total bulldust, he basically said) and NZ Marketing's Vincent Heeringa (let's find a middle way here, he mumbled).
Worth the watch if for no other reason than Vinny got a nice new shirt for the ocassion.
With the All Blacks vs Lions matches an occasion for both hardcore enthusiasts and fairweather fans alike, plenty of brands have been quick to grab a slice of the sport's lucrative commercial pie. In honour of this, we present to you our completely arbitrary set of awards for rugby mania in adland.