DraftFCB and Pak 'n' Save's pleasures of the flesh takes October ORCA

  • Advertising
  • November 14, 2012
  • Ben Fahy
DraftFCB and Pak 'n' Save's pleasures of the flesh takes October ORCA

The best moment of my life was undoubtedly winning the meat pack at a friend's wedding, closely followed by the time when three loyalty cards came due on the same day. So it was pleasing to learn that an ad celebrating sexy meat for Pak 'n' Save’s Meat Week has won DraftFCB the October ORCA. 

  • Listen (and enter) here.

As part of the campaign, which also included TV, Adam Taylor, Antony Bell, Peter Vegas and Kelly Lovelock used radio to encourage audiences to call and chat to sultry, meaty characters like Charlie Chop, Scottie Fillet and Patty Burger. And the numbers proved popular, with around 10,000 calling for a chat. 

“Never have meat packs caused so much interest (outside of the RSA)," said judges Lachlan McPherson (Publicis Mojo), Damon O’Leary (Sugar&Partners), Tony Bradbourne and Rob Jack (both Special Group). 

The team now goes through to the Grande ORCAs to compete for the Cannes Lions trip and cash prizes. And they also host the ORCA trophy for a month and receive $500, certificates and a $5,000 radio schedule for Pak 'n' Save.

With a growing number of promo-creative entries, the generous folk from the TRB has decided to award two Grande ORCAs (and two Cannes Lions prizes) next year, one for straight spot creative and one for promo-creative. Standby for further details. 

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The graft and the glory. But mostly the graft.

  • Opinion
  • August 23, 2017
  • Vena Crawley
The graft and the glory. But mostly the graft.

While the industry focus is often placed on flashy bits happening on the surface, Contact Energy chief customer officer Vena Crawley says it's often the hard graft beneath the surface that makes the difference.

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