Last week he was talking about Lotto's new digital signs. But, as of January, New Zealand Lotteries Commission chief executive Todd McLeay will be talking about publishing in the new role of chief operating officer of APN News and Media in New Zealand.
McLeay will lead APN’s publishing businesses including The New Zealand Herald, its regional newspaper stable and New Zealand Magazines and will report directly to APN’s New Zealand chief executive Martin Simons
Simons says the appointment was one of three new roles the company was establishing to develop a more integrated business with a greater focus on multi-media advertising and circulation sales, and leveraging content across new channels.
“Todd’s success at Lotteries was achieved by harnessing the skills of his team and setting a bold vision for growth based on what was important to customers. This focus on customers and Todd’s proven ability to grow and develop teams will be a great asset to APN."
The new structure would enable him to focus on driving the transformation of the company into more high growth digital applications.
McLeay had senior marketing roles with New Zealand Post and Vodafone before starting at NZ Lotteries in 2006, where he repositioned the games and helped grow annual revenues by more than $200 million (check out the interview with Marketer of the Year Wendy Rayner to see how it all happened).
"I have greatly enjoyed my time at Lotteries but it is time to take on a new challenge," says McLeay. "APN is the leading publisher in New Zealand and I’m excited to have the opportunity to work with a great team that produces some of the best titles in the country and find new ways to unlock value for customers.”
McLeay is a Commerce graduate from Otago University with a major in marketing. He also completed the senior executive program at Columbia University, New York.