McD's pumps up the patriotism for 'Just Because' push

  • Advertising
  • August 22, 2011
  • StopPress Team
McD's pumps up the patriotism for 'Just Because' push

Youtube Video

Youtube Video Whether it's banks, bacon, lamb, insurance or telcos, there's no shortage of brands trying to tap into the idea of New Zealandness. And McDonald's and DDB have just launched a campaign for two particularly Kiwi products that fits snugly into this jingoistic genre by focusing on idiosyncratic domestic habits.

"To announce the return of a New Zealand favourite, the McDonald's Kiwiburger, and the launch of a soon to be Kiwi favourite we created a couple of ads that hero our unconventional spirit and refusal to stand on ceremony as well as celebrating our innate ability to tinker with things in an effort to make them better."

Credits:

Client -- McDonald's New Zealand

Group Executive Creative Director -- Toby Talbot
Creative Director -- Steve Kane
Art Director/copywriter: Brett Colliver
Art Director/copywriter: Simone Louis
Digital Creative Director: Aaron Goldring
Digital Art Director/copywriter: Ben Barnes
Digital Art Director/copywriter: Matt Webster
Digital producer: Lucy Sampson
Group Business Director: Zoe Alden
Business Director: Susie Darling
Director of Marketing : Jules Lloyd
National Marketing Manager : Robert Bowring
Brand Manager : Chet Patel
Agency TV Producer: Pip Mayne
FOOD
FLYING START PICTURES
Dop -- Danny pope
Editor -- Philippe Lods
LIVE ACTION
FILM CONSTRUCTION
Director: Steve Saussey
Producer: Nikki Walker
DOP --Ian McCaroll.
Editor - William Roberts
COMPOSER
Liquid Studios -- Peter Van Der Fluit
SOUND MIX
David Liversidge at Radiate

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Helping national brands get local: the Brand Machine story
Sponsored content

Helping national brands get local: the Brand Machine story

During his career in advertising, Andrew Mitchell saw rst-hand how challenging it was for brands with multiple locations to produce quality local marketing across their network. So, he set about starting his own company to solve the problem. Five years on, Brand Machine’s Marketing Hub solution is automating local marketing for brands around the globe.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit