McD's pumps up the patriotism for 'Just Because' push

  • Advertising
  • August 22, 2011
  • StopPress Team
McD's pumps up the patriotism for 'Just Because' push

Youtube Video

Youtube Video Whether it's banks, bacon, lamb, insurance or telcos, there's no shortage of brands trying to tap into the idea of New Zealandness. And McDonald's and DDB have just launched a campaign for two particularly Kiwi products that fits snugly into this jingoistic genre by focusing on idiosyncratic domestic habits.

"To announce the return of a New Zealand favourite, the McDonald's Kiwiburger, and the launch of a soon to be Kiwi favourite we created a couple of ads that hero our unconventional spirit and refusal to stand on ceremony as well as celebrating our innate ability to tinker with things in an effort to make them better."


Client -- McDonald's New Zealand

Group Executive Creative Director -- Toby Talbot
Creative Director -- Steve Kane
Art Director/copywriter: Brett Colliver
Art Director/copywriter: Simone Louis
Digital Creative Director: Aaron Goldring
Digital Art Director/copywriter: Ben Barnes
Digital Art Director/copywriter: Matt Webster
Digital producer: Lucy Sampson
Group Business Director: Zoe Alden
Business Director: Susie Darling
Director of Marketing : Jules Lloyd
National Marketing Manager : Robert Bowring
Brand Manager : Chet Patel
Agency TV Producer: Pip Mayne
Dop -- Danny pope
Editor -- Philippe Lods
Director: Steve Saussey
Producer: Nikki Walker
DOP --Ian McCaroll.
Editor - William Roberts
Liquid Studios -- Peter Van Der Fluit
David Liversidge at Radiate

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A perfect match: The importance of quality content and conversation in influencer marketing

  • Marketing
  • March 30, 2017
  • Erin McKenzie
A perfect match: The importance of quality content and conversation in influencer marketing

Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.

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