How to Dad takes a look at Kiwi favourites for McDonald's Kiwiburger

  • Advertising
  • January 15, 2018
  • StopPress Team
How to Dad takes a look at Kiwi favourites for McDonald's Kiwiburger

McDonald’s has welcomed in the new year by bringing back its Kiwiburger with the help of How To Dad’s Jordan Watson.

The fast-food chain has released a video featuring Watson giving his own take on the original, catchy Kiwiburger song by acting out and interacting with all the things listed as Kiwi favourites.

Among them is cricket, which allows Watson to show off his batting ability, however, his skiing and golfing skills are clearly not as strong as he falls over and hits grass instead of the ball.

Being a family restaurant, McDonald’s head of communications Simon Kenny says it needs to make sure the people it aligns with match its brand, adding Watson is a great fit, with his tone and humour sit well with customers.

McDonald's first worked with Watson in November last year when they created a ‘how to take your kids to a restaurant’ video. It watches as Watson gives advice on dining out with kids, including keeping them busy with plenty of food and going through the drive-through rather than entering the restaurant.

It was during the making of ‘how to take your kids to a restaurant’ that Watson expressed his interest in recreating the Kiwiburger if it was ever to be rereleased.

"When we were talking with Jordan he mentioned an idea he had to recreate the iconic Kiwiburger commercial," Kenny says. "Unbeknownst to Jordan, we were bringing the Kiwiburger back as part of our summer campaign, so we ended up working on two pieces of content."

Since being shared on McDonald's Facebook page on 3 January, the Watson's take on the Kiwiburger song has earned over 566,000 views, 14,000 reactions and 3,000 shares, placing it among some of McDonald's best performing social content.

With over 1.5 million followers on Facebook and 29.5 million YouTube subscribers himself, Watson's no stranger to utilising his fan base for brands. Last year, he shared advice on how to be a fit dad for Bayer New Zealand's Berocca Forward energy drink and told Kiwis to give a flick for a Flick Electric campaign.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Movings/Shakings: 23 February

  • Movings/Shakings, brought to you by Marsden Inch
  • February 23, 2018
  • StopPress Team
Movings/Shakings: 23 February

Industry happenings at MediaWorks, Culture & Theory, Digiday Media Awards, Pead PR, Razzbri, TVNZ, Bauer, The Warehouse Group, Serko, Sudima Hotels and Resorts and Dow Design.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit