McDonald's, Fuse and OMD create geofilter Snapchats

  • Advertising
  • February 9, 2018
  • StopPress Team
McDonald's, Fuse and OMD create geofilter Snapchats

McDonald’s, Fuse and OMD have created branded Snapchat chain geofilter filters that are available when inside any of the McDonald’s standalone restaurants around New Zealand.

Incase you didn't buy your own Big Mac, the first filter allows the user to hold a virtual version of the burger alongside the brand's slogan 'i'm lovin it'. It ties into the Big Mac's 50th birthday which is being celebrated around the world this year.

Simon Kenny, head of communications at McDonald’s, says after seeing the success of its Snapchat activity throughout 2017 the company wanted to be the innovators in this evolving social space.

“The chain filters enable our consumers to have an interactive brand experience while in restaurant.”

The chain filters are available within McDonald’s New Zealand restaurants for a year and will be changed out regularly to complement brand and campaign activity.

Last year part of the release of McDonald’s Spicy Shaker fries, the company created a custom Snapchat Geofilter and 10-second Snap Ads via its social media agency Fuse. It also celebrated the return of its Monopoly Game with a themed filter.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Movings/Shakings: 23 February

  • Movings/Shakings, brought to you by Marsden Inch
  • February 23, 2018
  • StopPress Team
Movings/Shakings: 23 February

Industry happenings at MediaWorks, Culture & Theory, Digiday Media Awards, Pead PR, Razzbri, TVNZ, Bauer, The Warehouse Group, Serko, Sudima Hotels and Resorts and Dow Design.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit