McDonald’s New Zealand has appointed Nikki Jeffcote to the role of national marketing manager.
Jeffcote is responsible for the company’s McCafé, breakfast, family and Ronald McDonald House Charities portfolios, and reports to director of marketing, Justin Watson.
Jeffcote has a strong background in marketing and has held senior roles at Griffin’s, Goodman Fielder, SCA Hygiene (UK) and Bluebird Foods Ltd. She joins McDonald’s from Griffin’s, where she was marketing manager for the snack food business.
With the All Blacks vs Lions matches an occasion for both hardcore enthusiasts and fairweather fans alike, plenty of brands have been quick to grab a slice of the sport's lucrative commercial pie. In honour of this, we present to you our completely arbitrary set of awards for rugby mania in adland.