McDonald's appoints new marketing manager

  • Marketing
  • October 29, 2009
  • Ben Fahy
McDonald's appoints new marketing manager


McDonald’s New Zealand has appointed Nikki Jeffcote to the role of national marketing manager.

Jeffcote is responsible for the company’s McCafé, breakfast, family and Ronald McDonald House Charities portfolios, and reports to director of marketing, Justin Watson.

Jeffcote has a strong background in marketing and has held senior roles at Griffin’s, Goodman Fielder, SCA Hygiene (UK) and Bluebird Foods Ltd. She joins McDonald’s from Griffin’s, where she was marketing manager for the snack food business.

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Wish I was there: Contiki's quid-pro-quo approach to working with influencers

  • Advertising
  • October 27, 2016
  • Erin McKenzie
Wish I was there: Contiki's quid-pro-quo approach to working with influencers

Social media stars and influencers are so hot right now, with brands across the world paying sometimes eye-watering sums to have nouveau celebs promote their products. And while this is something of a recent fad, 54-year-old Contiki built its brand on this approach long before it became fashionable. We talk to marketing director Tony Laskey about its latest influencer based campaigns, building relationships and why influencers work so well for Contiki.

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