McCann gets a ten for the dismount

  • Advertising
  • August 15, 2012
  • StopPress Team
McCann gets a ten for the dismount

By pretty much every measure—New Zealand's medal haul, design and branding, entertaining memes, social media hijinks, overall awesomeness of the host city—the London Olympics were a success. And McCann Worldgroup, the agency chosen in 2009 as the official marketing services provider for the Games, thinks so too, as evidenced by this cheeky print ad proudly announcing that it had lost a client that ran in some of the UK papers. 

The text: "After four years dedicated to delivering a successful London 2012, our work here is done. It's an exciting moment, because we now have an Olympic-sized gap in our roster. We're hoping to fill it with brands that want to perform faster, higher, stronger. And with clients that don't wear quite so much lycra."

But it's not over yet. The network, led by McCann London, still has the paralympics on the roster. 

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You scratch my back, I’ll scratch yours: Fairfax and TVNZ partner to attract more eyeballs

  • Media
  • May 3, 2016
  • Holly Bagge
You scratch my back, I’ll scratch yours: Fairfax and TVNZ partner to attract more eyeballs

Last year, Fairfax underwent some massive changes, restructuring its editorial staff into local teams and specialist areas, shifting a large part of the focus away from newspapers and over to the digital realm. This emphasis on digital seems to have paid off, as Stuff managed to grow its audience and has now used it to leverage a partnership deal with TVNZ, where Stuff readers will be able to view One News video from the site as of Thursday, which might mean more time spent on the site and in return TVNZ gets a taste of Stuff’s audience.

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