McCann gets a ten for the dismount

  • Advertising
  • August 15, 2012
  • StopPress Team
McCann gets a ten for the dismount

By pretty much every measure—New Zealand's medal haul, design and branding, entertaining memes, social media hijinks, overall awesomeness of the host city—the London Olympics were a success. And McCann Worldgroup, the agency chosen in 2009 as the official marketing services provider for the Games, thinks so too, as evidenced by this cheeky print ad proudly announcing that it had lost a client that ran in some of the UK papers. 

The text: "After four years dedicated to delivering a successful London 2012, our work here is done. It's an exciting moment, because we now have an Olympic-sized gap in our roster. We're hoping to fill it with brands that want to perform faster, higher, stronger. And with clients that don't wear quite so much lycra."

But it's not over yet. The network, led by McCann London, still has the paralympics on the roster. 

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Green Ideas and FishHead call it a day; Fairfax sheds another title

  • Media
  • February 12, 2016
  • Holly Bagge
Green Ideas and FishHead call it a day; Fairfax sheds another title

Despite great circulation growth and increasing subscriber numbers Healthy Life Media’s Green Ideas magazine has had to cease production this year. And this isn’t the only magazine to do so in recent times. Quintessential Wellington publication FishHead also called it a day, and this news comes as Fairfax sells on another one of its own magazines. We chat to Healthy Life Media publisher Pip Mehrtens about the end of Green Ideas and what it takes to succeed in the magazine industry when audiences are becoming increasingly fragmented, and opting for digital over print.

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