M&C Saatchi's 'good ugly' ad takes NAB honours

  • Advertising
  • October 5, 2010
  • StopPress Team
M&C Saatchi's 'good ugly' ad takes NAB honours

It's certainly not pretty. But M&C Saatchi's press ad for Warehouse Stationery obviously has a good personality, because it has been awarded the September Newspaper Ad of the Month award.

All the judges—Guy Roberts from Droga5, Steve McCabe from DraftFCB, Tim Huse from Sugar and Vaughn Davis, former creative director at Y&R and now head goat farmer at The Goat Farm, apparently, agreed it was a good use of the medium.

“The ugliest ad was also the best. But it was a good ugly,” say Davis.

Any ad that's run in any newspaper around the country is eligible to enter the competition. Email ideas@nabs.co.nz for competition details. To view all the finalists in the current series visit the NAB website.

Credits:

Client - Warehouse Stationery

Agency - M&C Saatchi

Dave King – Executive creative director

Dan Fastnedge – Art Director

Olivia Wagner – Copy Writer

Kristin Smolen — Account Director

Katya Frolova – Account Executive

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Year in Review: Paul Millward, DB Breweries

  • Year in Review
  • December 19, 2018
  • Paul Millward
Year in Review: Paul Millward, DB Breweries

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Paul Millward, sales director at DB Breweries, has to say.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit