After a government tender, M&C Saatchi has taken the honours as the new ad agency for New Zealand Trade & Enterprise (NZTE), taking over from Clemenger BBDO. “M&C Saatchi is something of a rarity in our industry, all of our leadership team are born and bred New Zealanders," says M&C Saatchi chief executive Darryn Melrose. "We were inspired right from the start of this process by NZTE’s vision: that we need our businesses to be operating and succeeding internationally if we are to maintain the living standards that we aspire to. Helping our New Zealand businesses grow and become more successful is something that we should all care about, and I’m excited we can now play a more active role."
NZTE director of marketing, Des Brennan, says M&C Saatchi ws chosen because of its experienced team in New Zealand, which is backed up by a strong international network.
"The team has delivered successful campaigns across both international and domestic markets. They have leading experience across a range of services from brand and retail advertising to new and digital media," he says. “What particularly impressed us is the value they put on solving strategic issues and being proactive around opportunities. This partnership type model makes sense for us.”
After losing the ANZ business late last year, M&C Saatchi, which welcomed Melrose into the fold as chief executive after Nick Baylis departed, has stayed under the radar but Melrose says it has been doing quite well thank you very much and has picked up about eight new clients this year, including the Jetstar account from Harvey Cameron in March.