MBM wins Columbus Coffee and Green Party media accounts

  • Advertising
  • February 28, 2017
  • StopPress Team
MBM wins Columbus Coffee and Green Party media accounts

Independent media agency MBM has kicked off the year on a good note, picking up two new accounts.  

“2017 holds a great deal of promise for the team and we’re pretty happy with our new pieces of business including the election year media strategy for The Green Party of Aotearoa, and strategy and planning for Columbus Coffee,” says Sean McCready, MBM managing partner.

“It’s going to be busy, but thankfully we’ll be ready to roll with plenty of good coffee on tap from Columbus. They have asked us to help them leverage their customer database; integrating digital with other relevant media to engage meaningfully with their customers.”

McCready sees parallels between both these brands and his own agency, and he believes this will serve the team well as they start working together.   

“We love challenger brands like these because we can relate to how they want to think and behave differently to the norm," he says.

"Our independence, scale and cross-channel expertise afford us a unique place in the market. We look forward to applying our skills and passion to their upcoming communications campaigns, making a meaningful difference to the way they connect to their audiences."

​The Green Party usually only appoints creative and media agencies during the election year, as it prepares a strategy to win votes at the polls.

This year, MBM's media strategy will be supported by creative from Double Denim, the agency which recently developed the 'Treat her right' campaign that calls for the pay gap between men and women to close.

The Greens created the 'Love New Zealand' campaign with Post Creative in 2014 (Mediacom was on the media side), the 'For a richer New Zealand' campaign with Running with Scissors in 2011 and 'Vote for me' campaign with Special Group in 2008.

No doubt the nation will watch with interest to see what the party unveils alongside its new partners later this year.  

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit