Independent media agency MBM has kicked off the year on a good note, picking up two new accounts.
“2017 holds a great deal of promise for the team and we’re pretty happy with our new pieces of business including the election year media strategy for The Green Party of Aotearoa, and strategy and planning for Columbus Coffee,” says Sean McCready, MBM managing partner.
“It’s going to be busy, but thankfully we’ll be ready to roll with plenty of good coffee on tap from Columbus. They have asked us to help them leverage their customer database; integrating digital with other relevant media to engage meaningfully with their customers.”
McCready sees parallels between both these brands and his own agency, and he believes this will serve the team well as they start working together.
“We love challenger brands like these because we can relate to how they want to think and behave differently to the norm," he says.
"Our independence, scale and cross-channel expertise afford us a unique place in the market. We look forward to applying our skills and passion to their upcoming communications campaigns, making a meaningful difference to the way they connect to their audiences."
The Green Party usually only appoints creative and media agencies during the election year, as it prepares a strategy to win votes at the polls.
This year, MBM's media strategy will be supported by creative from Double Denim, the agency which recently developed the 'Treat her right' campaign that calls for the pay gap between men and women to close.
The Greens created the 'Love New Zealand' campaign with Post Creative in 2014 (Mediacom was on the media side), the 'For a richer New Zealand' campaign with Running with Scissors in 2011 and 'Vote for me' campaign with Special Group in 2008.
No doubt the nation will watch with interest to see what the party unveils alongside its new partners later this year.