123

Mazda puts the 'BT' into the BT-50

  • Advertisement
  • May 29, 2018
  • StopPress Team
Mazda puts the 'BT' into the BT-50

Mazda and 99 are continuing to brandish the brawny BT-50 ute, showcasing its multiple uses from beach trips to boat transport and transporting beastly trevally.

Like all great ute advertisements, the BT-50 is seen taking for the hills, trekking over rugged terrain, and doing skids in the mud. Additionally, Mazda poses the rhetorical question, what puts the 'BT' in BT-50? Before showcasing a range of shots of the BT-50 carrying brown trousers, bark transport, and baby trees.

Since being shared on Facebook last week, the ad has drawn suggestions from Mazda fans around what the 'BT' could stand for, including bacon and tomato, backyard truck, beach toys, bitumen track, broken toe, bloody tough and be there.

The spot continues from the last campaign that put the 'utility' back in ute by highlighting its wide-ranging versatility and broadening its reputation from a vehicle for tradies to a vehicle with value for urban folk, boat owners, campers and do-it-yourselfers. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit