FCB steps into academia with Massey University account win

  • Advertising
  • February 2, 2016
  • StopPress Team
FCB steps into academia with Massey University account win

A change is in the air for Massey University, which has started the year appointing FCB as its new creative and media services partner.

The partnership with 'the change agency' comes after a five-year partnership with Hawke's Bay-based agency Tracta, and University Vice-Chancellor Steve Maharey said in a release he is looking forward to working with FCB.

“I see this partnership as an opportunity to evolve how we communicate our point of difference, to engage and inspire our audience and encourage them to join us to think, with an enterprising eye, on how we can optimise our future and take the best of New Zealand to the rest of the world.”

The scope of work will include major campaign work, further development of the Massey University brand and support of its five colleges – business, creative arts, health, humanities and social sciences, and sciences.

As well as identifying the right partner to fulfill the brief, there was a focus on selecting an agency that could provide an integrated offering to deliver across all channels, experience using digital and data to deliver business outcomes, and an international footprint.

Maharey said FCB has had major successes in influencing people and communities to make changes that enhance their lives and deliver successful outcomes.

He also acknowledges the agency’s experience working with public sector clients and understanding of the complexity this ads.

For FCB, the partnership means an opportunity to work with a university renowned for its research and commitment to innovation according to the agency’s chief executive Brian van den Hurk.

“Massey University has nearly 90 years of academic excellence and innovation to draw from. We’re looking forward to helping them build on their strong brand and reputation both in New Zealand and internationally.”

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