Over the past five years the St. George bank brand has experienced significant development and in 2009 was named Australia’s 9th most valuable brand. And key to this success has been the leadership of Martin Wise, the general manager of brand and marketing.
Wise is an international thought leader in marketing and will speak at the New Zealand Marketing Association’s (NZMA) first Alumni event of 2010 in March. The Alumni series regularly brings together New Zealand’s most senior, successful and influential marketers with the best of the up-and-coming marketing talent.
Highly regarded for his marketing expertise, Wise, who is accountable for the development and delivery of the St. George brand strategy and the formulation and implementation of marketing strategies to drive customer, segment, product and distribution objectives and joined the bank in August 2005, will share the key strategies and building blocks it has employed to become a highly successful brand.
Prior to joining St.George, Wise was the consumer marketing director at Optus and during his time there he transformed the marketing department and built a strong marketing capability which was recognised with industry marketing effectiveness awards five years in a row and Wise himself being elected the Australian direct marketer of the year in 2002.
The NZMA Alumni is proudly sponsored by Synovate and the NZMA acknowledges SAS for presenting Wise as the first speaker for the 2010 series. The Marketing Association also acknowledges the support of TVNZ and New Zealand Post as Principal Business Partners.
For more information on this exclusive group and how you can become a part of the Alumni, contact Graham Medcalf, Corporate Services Manager at the NZMA.