Marcomms industry bands together to help one of its own

  • Advertising
  • February 8, 2011
  • StopPress Team
Marcomms industry bands together to help one of its own

A collective of Auckland advertising agencies are putting aside their logos and egos to unite in support of Pip Mills, a talented, much admired and sadly, cancer stricken senior account manager from RAPP/Tribal.

www.promisetopip.co.nz will launch on Thursday 10 February to host online fundraising auctions in advance of a fundraising event held in Mills' honour in March.

In 2010 Pip, aged 34, was diagnosed with Stage 4 Metastic Malignant Melanoma with no primary source. Since diagnosis, she has been undergoing chemotherapy and radiation treatment. Mills is currently recovering from a full hip replacement (her hip collapsed when the chemotherapy had reduced the size of the tumour in her hip bone causing it to fracture) and she has just finished her 2nd round of radiotherapy and is still undergoing chemotherapy.

Industry icons Ant Rainger, Peter Moore, Robert Limb and Simon Skelton, together with the DDB Group, are leading an effort to raise funds to improve her quality of life.

In Mills’ own words “I so badly want to beat the odds", but right now she and her partner Greg are taking things one day at a time.

Ways to contribute towards the Promise to Pip include contributing gifts or services to be auctioned, participating in the auctions or donating money directly into a fund established for the 'Promise to Pip' activity. More details on the fundraising event will be released soon.

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