Havas promotes Manrose with real-time sports updates

  • Advertising
  • June 22, 2017
  • StopPress Team
Havas promotes Manrose with real-time sports updates

While New Zealand’s sports teams are being put to the test on the world-stage, Manrose is putting banner ads to the challenge in a new responsive digital campaign via Havas.

With the help of Havas, the kitchen and bathroom floor brand has aligned its advertising to the America's Cup and Lions tour by sharing the accomplishments of New Zealand in real-time.

Using Havas’ digital programmatic tools, the creative team is able to deploy fun, patriotically supportive and amusing headlines on the banner ads within minutes of the wins.

Examples include "Great job Team NZ. Now, Go beat the old Coutts" and "15 Lions mauled in local park", placing them within New Zealand news and sports destinations online.

And if there isn’t a relevant New Zealand win, the budget isn’t wasted on eyeballs for the sake of eyeballs as the plan can adapt to support smarter timing and messages that will drive a stronger market response rather than standard banner campaigns.

And for the creative effort, according to the release, the click through rates are consistently performing at four times the industry benchmarks.

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Acquire Online celebrates five years of programmatic jostling

  • Media
  • September 21, 2017
  • StopPress Team
Acquire Online celebrates five years of programmatic jostling

This week, Acquire Online blew out five candles on its birthday cake – which is no small feat in the rapidly moving tech space. We caught up with directors Chris Schultz, Simon Healy and Anthony Ord to find out how they got this far and where they plan on going next.

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