Youtube VideoWho's it for: Mammoth by Shine and Flying Fish
Why we like it: It's the same comical hypermasculine approach used for the launch last year. But if it ain't broke, don't fix it. Just add in a rudimentary pulley system to remind men how to dip their chips.
Youtube Video Who's it for: Air New Zealand by Albion and Flying Fish
Why we like it: And you thought Air New Zealand had pushed the boat out with Rico. New online airline spokesbeast Mason & Jason, conjoined sheep twins, reaffirm a few Kiwi stereotypes.
Youtube VideoWho's it for: TAB by Sugar and 8com.
Why we like it: Does sporting loyalty win out over the lure of cold, hard cash? A good campaign that's building nicely.
Youtube VideoWho's it for: Sky by DDB and Curious
Why we like it: It's a truth universally acknowledged that mothers like period dramas. But thankfully Sky has come to the rescue with its multi-room offer.