Mango mounts the red kangaroo as Qantas chooses a PR partner

  • Marketing
  • February 1, 2012
  • StopPress Team
Mango mounts the red kangaroo as Qantas chooses a PR partner

There's been a bit happening in the aviation scene lately: Air New Zealand has shifted to DraftFCB (and Saatchi's), the nation's alpha chief executive Rob Fyfe is hanging up his captain's uniform in December, there are rumours of Emirates changes afoot and Qantas has just announced the appointment of Mango as its public relations agency in New Zealand after a competitive pitch. 

The unlucky contestants weren't named and Mango's managing director Claudia Macdonald doubts they'll be revealed any time soon. She says there was no incumbent, "or at least not for four years", and the airline didn't have an agency in Australia either as it's all been done internally up until now.

Mango, which has a good travel heritage through clients like Tourism Malaysia and Tourism Victoria (it still has Air New Zealand listed as a client on its website), will handle PR, media relations and events for Qantas, working closely with the airline’s teams in Auckland and Sydney. And, with the 'Spirit of Australia's' reputation faltering recently after strike action grounded planes and the #QantasLuxury Twitter competition backfired, Macdonald says "it's going to be very interesting".

“Qantas is one of those brands you dream about working with," she says. "There is so much more to the Qantas story in New Zealand than has been told in recent years and we’re very much looking forward to partnering with them. It’s very exciting.”

Qantas’ regional general manager for New Zealand and the Pacific Islands, Rohan Garnett, says the airline, which has served New Zealand for over 50 years, has "a clear focus on the premium market" and part of Mango’s role will be to help strengthen Qantas’ reputation as the leader for trans-Tasman business travel.

"Mango will also play an important role in publicising Qantas’ community activities and sponsorships in New Zealand," he says.

Mango joins a global roster of PR agencies representing Qantas in Europe, the United States and across Asia.

 

 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

news

Talent wars: should agencies be wary of Google, Facebook and Air New Zealand?

Following news that two high-profile creatives left adland for Google, we ask whether other agencies should be reinforcing the fortress to keep their talent safe ...

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit