A man walks into a bar...

  • Advertising
  • April 10, 2013
  • StopPress Team
A man walks into a bar...

We're suckers for Old Spice ads. So much so that the various campaigns by Wieden + Kennedy have almost removed the stigma of dadness surrounding the brand. Its most recent campaign, Mr Wolfdog, stuck the boot into marketing in completely absurd fashion, but the products remained at the centre. And the latest work for its new bar soaps do much the same, with some magnificent songs that poke fun at old school soap ads. 

http://www.youtube.com/watch?v=XS1dM6kmCx4

http://www.youtube.com/watch?v=hfiiWGWhB9g

According to the Huffington Post, Old Spice has about US$564 million in annual sales, which is less than one percent of the P&G's annual revenue of US$83.66 billion. It spent US$26 million on advertising Old Spice in 2012, less than one percent of its overall advertising budget in 2012, according to Kantar Media.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit