A man walks into a bar...

  • Advertising
  • April 10, 2013
  • StopPress Team
A man walks into a bar...

We're suckers for Old Spice ads. So much so that the various campaigns by Wieden + Kennedy have almost removed the stigma of dadness surrounding the brand. Its most recent campaign, Mr Wolfdog, stuck the boot into marketing in completely absurd fashion, but the products remained at the centre. And the latest work for its new bar soaps do much the same, with some magnificent songs that poke fun at old school soap ads. 

http://www.youtube.com/watch?v=XS1dM6kmCx4

http://www.youtube.com/watch?v=hfiiWGWhB9g

According to the Huffington Post, Old Spice has about US$564 million in annual sales, which is less than one percent of the P&G's annual revenue of US$83.66 billion. It spent US$26 million on advertising Old Spice in 2012, less than one percent of its overall advertising budget in 2012, according to Kantar Media.

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Horse's Mouth: Sarah Williams, Spark

  • Horse's Mouth
  • August 15, 2018
Horse's Mouth: Sarah Williams, Spark

Spark announced this week it has secured the exclusive rights to the English Premier League for three years, starting in August 2019. We spoke to head of brand, communications and experience Sarah Williams in the wake of Spark securing the rights to the Rugby World Cup 2019 coverage back in April.

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