The renovations are almost complete and MagMag says the launch of its new consumer magazine subscription website this week will open up a new era in magazine subscription marketing.
Replacing the mercurysubs site, MagMag will also be launching a range of new products and services for publishers over the next three months.
The new publisher banner advertising services aim to build new sales with magazine subs offers. The banners will run on programmed rotations through the home page displays, as well as on the new super group pages and categories pages.
Publishers can also submit cover stories to feature in the newly formed supergroups and sub super groups editorial pages, where all cover stories will reside by category and title.
Readers will be able to scan the cover stories of the top selling magazines within these new areas and, if they’re interested, click into a 200 word summary.
Cover stories also appear on the magazine’s title page and publisher promos will feature alongside them to draw readers to the active title promotions.
The MagMag e-newsletter, the first of which is scheduled to go out on 2 December, will be sent to over 40,000 customers (all subscriber data will transfer to MagMag online on 27 November and customers will be able to login and manage their subscriptions, place new orders, arrange renewals and view their donations).
