The US Magazine Publishers' Association does a ton of great research about the power of magazines to deliver hearts, minds and eyeballs. Ironic that the message is being delivered via online video.
Marketing, advertising & media intelligence
Subaru might hail from Japan, but the car brand has done a pretty solid job of integrating itself into the local landscape over the last few decades. Whether it’s on the rally track, in suburban Auckland or on some desolate beach up north, you don’t need to look far to see the blue and silver insignia pasted onto a vehicle. It’s this connection to the local market that Barnes, Catmur & Friends Dentsu was looking to tap into in a new 60-second spot for the brand.