Magazine debate now ripe for the viewing

  • Media
  • December 15, 2009
  • StopPress Team
Magazine debate now ripe for the viewing


Fun was had by all at the Magazine Publishers Association inaugural Christmas debate last week, with the pro-paper proponents claiming a famous victory over their digital counterparts.

Of course, not everyone was able to see these great orators in the flesh (or see the flesh of the assistant helping one of the great orators). But, thankfully, the Magazine Publishers Association, the Interactive Advertising Bureau and Silverline Media caught all the 'Magazines are DEAD' debate action on film, so you can go back and relive the memories, marvel at the erudite analysis of the speakers, chortle at their snide asides and possibly even fast-forward to the bit involving body paint.

Check out the whole shebang here. And remember to vote in the 'Are magazines Dead?' poll.

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Wish I was there: Contiki's quid-pro-quo approach to working with influencers

  • Advertising
  • October 27, 2016
  • Erin McKenzie
Wish I was there: Contiki's quid-pro-quo approach to working with influencers

Social media stars and influencers are so hot right now, with brands across the world paying sometimes eye-watering sums to have nouveau celebs promote their products. And while this is something of a recent fad, 54-year-old Contiki built its brand on this approach long before it became fashionable. We talk to marketing director Tony Laskey about its latest influencer based campaigns, building relationships and why influencers work so well for Contiki.

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