Almost 300 people from the magazine and media industry ventured to the Auckland War Memorial Museum last night to celebrate the best writers, designers, photographers, editors, sales folk and titles in New Zealand. And it was one of the country’s most popular mags, Bauer Media's Woman’s Day, that left with the biggest haul.
- See all winners below.
In his intro speech, MPA chair and Bauer Media chief executive Paul Dykzeul was typically positive about the state of the industry and the important role good journalism plays in society. Once again, he reiterated what a great achievement it was to have so many New Zealanders still willing to pay for the print products created by those in the room. And he whipped out a few stats to show the industry is still in good health here, with ad revenue share holding firm at nine percent when other markets have fallen dramatically, the second highest per capita rate of magazine readership in the world, $165 million spent on magazines at retail last year and the top ten magazines in the country reaching more people than the top ten TV shows.
Dykzeul also recognised the hard work that’s done behind-the-scenes every day by production managers, finance teams, receptionists, assistants, HR, IT and the range of suppliers. But, as per usual, he didn’t shy away from telling it like it is either, saying the MPA was disappointed with a decrease in the number of entries compared to last year—and the quality of some of them. He also admitted the entry process needs to be streamlined and timings need to be addressed.
As for the winners, Woman’s Day took both supreme awards—best magazine of the year and best editor of the year—and it was the royal baby coverage that seemed to impress the judges the most.
"With its royal baby story, this magazine wasn't just first in New Zealand, it was first in the world. Sido Kitchin is a world-class editor whose drive is unrivalled. Highly respected by her team, her company and the industry, she provided a compelling entry by any measure. She didn’t just live up to her readers’ expectations, she gave them the wow factor."
The mass-market weeklies have had a rough time of it in recent years as people increasingly head online to get their celebrity fixes and general news. Woman's Day's circulation has been heading steadily down over the years, and it currently sits at 93,000 average net paid, but Bauer Media pulled out all the stops to get the royal baby 'Souvenir Issue' onto the shelves five days earlier than usual last year. The magazine was available six hours after the first pictures of the baby came through and more than 12 hours before the print version of the NZ Herald. NZ Woman's Weekly, its main competitor at the time (it's now within the Bauer stable) came out two days later on Friday afternoon. And in the world of magazines, time is money.
Sales of the issue, which was 152 pages compared to the normal 104 page run, were 58 percent above average for the previous six weeks (the royal wedding issue saw sales increase by 65 percent). And, as a result, Bauer decided to print another 15,000 copies.
Kowhai Media’s New Zealand Geographic also had a very good night. It took the prestigious best news and current affairs magazine award and James Frankham won best news and current affairs editor in the same category (Metro’s Simon Wilson took a highly commended). It also won best use of news and current affairs photography for Treasure Islands and best marketing campaign for its Photographer of the Year Awards.
Fairfax’s perennial performer NZ House and Garden took lifestyle magazine of the year and Sally Duggan won editor of the year in the same category. Richard Brunton also took best designer in that category.
Boating NZ was named sport/leisure magazine of the year and Rebecca Hayter was named editor of the year in the same category. And Idealog rounded out the best magazine awards, winning best business/trade title for the eighth year in a row (Barker’s 1972 magazine by Hex Media was named a finalist in the business/trade category, but as the custom published title didn’t really fit in there, it was given a special judge’s commendation award).
New Zealand Weddings also got a good haul, taking four awards including best publishing innovation for its Fashion Week Experience and best designer in specialist titles for Sam Smith, as well as best use of photography and best cover for its Weddings Planner in the celebrity/women's interest category.
Telecom and Dynamo took the best commercial use of magazines with its Spotify campaign in Rip it Up and Bauer’s personalised Unitec magazine was highly commended.
In the sales excellence category, Elaine Millar from Fairfax Media took the win, with Krista Rostenberg from Bauer Media earning a highly commended.
The Lifetime Achievement Award went to trade magazine legend Bud Little. He founded Marketplace Press in 1983 and 3Media in 2007, and launched The New Zealand Hardware Journal, as well as a number of other titles that continue to this day.
In his speech, he talked about his enduring love for the industry, the many changes he saw during his 51 years working in newspapers and magazines, the need for constant evolution and the pride in seeing his children Simon and Andrea take over the business±and take it up a notch.
And MC Oliver Driver backed him up, saying he also loved those 1970s mags and had a few of them under his mattress.
2014 Magazine Awards
Lifetime Achievement Award
Best Use of Photography - Celebrity & Women's Interest
New Zealand Weddings, Love at Veronica Bay, Autumn 2013
Best Use of Photography – Lifestyle
Dish, Fabulous Fungi, June/July 2013
Best Use of Photography - News & Current Affairs
New Zealand Geographic, Treasure Islands, July/August 2013
Most Creative Commercial Use of Magazines
Telecom, Dynamo & Rip It Up
Unitec, Bauer Media
Best Marketing Campaign
New Zealand Geographic, Photographer of the Year 2013
Elaine Millar, Fairfax Media
Krista Rostenberg, Bauer Media
Best Publishing Innovation
New Zealand Weddings, Fashion Week Experience 2013
Pro Photographer, Pro App
Best Columnist - Business & Trade
Pattrick Smellie, Idealog
Best Columnist - Consumer
Diana Wichtel, New Zealand Listener
Best Journalist - Celebrity & Women's Interest
Suzanne McFadden, Australian Women's Weekly
Rachel Russell, NEXT
Best Journalist - Lifestyle
Ann Warnock, New Zealand Life & Leisure
Rebekah White, Good
Best Journalist - News & Current Affairs
Rebecca Macfie, New Zealand Listener
Donna Chisholm, North & South
Best Designer- Business & Trade
Marc Backwell, Pro Photographer
Best Designer - Consumer
Richard Brunton, New Zealand House & Garden
Fiona Lascelles, Cuisine
Best Designer - Specialist Titles ( Circulation under 12,000)
Samantha Smith, New Zealand Weddings
Marc Backwell, New Zealand Geographic; Tracey Ellin, Good
Best Cover - Business & Trade
Pro Photographer, August/September 2013
Idealog, March/April 2013; New Zealand Doctor, August 2013
Best Cover - Celebrity & Women's Interest
New Zealand Weddings, Planner
Australian Women's Weekly, October 2013
Best Cover – Lifestyle
Cuisine, May 2013
Good, January/February 2014
Best Cover - News & Current Affairs
New Zealand Listener, May 4 2013
The Hobson, March 2014; New Zealand Geographic March 2014
Best Cover - Sport & Leisure
Sky Sport, June 2013
Best Editor - Sport & Leisure
Rebecca Hayter, Boating New Zealand
Best Editor - Celebrity & Women's Interest
Sido Kitchin, Woman's Day
Melissa Gardi, New Zealand Weddings
Best Editor – Lifestyle
Sally Duggan, New Zealand House & Garden
Jeremy Hansen, Home New Zealand
Best Editor - News & Current Affairs
James Frankham, New Zealand Geographic
Simon Wilson, Metro
Supreme Editor of the Year
Sido Kitchin, Woman's Day
Best Magazine - Business & Trade
Idealog, Tangible Media
New Zealand Business, Adrenalin Publishing
Best Magazine - Celebrity & Women's Interest
Woman's Day, Bauer Media
OHbaby!, OHbaby! Limited
Best Magazine - Lifestyle
New Zealand House & Garden, Fairfax Media
Good Health Choices, Bauer Media; Good, Tangible Media
Best Magazine - News & Current Affairs
New Zealand Geographic, Kowhai Media
Best Magazine - Sport & Leisure
Boating New Zealand, Fairfax Media
Best Magazine - Judges Commendation
1972, Barkers, Hex Media
Supreme Magazine of the Year
Woman's Day, Bauer Media