Youtube VideoThere was both joy and despair when Air New Zealand announced it had killed off Rico. And whether or not you liked the fur and fang, the digital trickery employed by .99 and the cute tie-in with Cluedo was a clever way of sending the non-specific spokebeast off. Now his murderer has been found and in a merging of mascots, Richard Simmons is back in front of the camera for Air New Zealand, along with the very talented puppeteer behind/inside Rico, Tyler Bunch. As one shrewd commenter on YouTube said: "Oh, I'm sure Richard Simmons will do very well in jail. I'm sure he'll be very popular."
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Claudia Macdonald, managing director of Mango Communications New Zealand, has to say.