Loves me? Loves me not? Clemenger Group agencies lead the field at finalist stage of NZDM Awards

  • Direct
  • November 29, 2013
  • StopPress Team
Loves me? Loves me not? Clemenger Group agencies lead the field at finalist stage of NZDM Awards

The finalists of the NZDM Awards have been announced, with Colenso BBDO/Proximity and justONE/.99 leading the field on 13 each and Loyalty NZ next on ten. 

DraftFCB earned seven nods, Federation and Barnes Catmur got six, Chemistry has five, Twenty has four, ClemengerBBDO, Rolfe, Unity and Pareto Fundraising have three and Saatchi & Saatchi and Massey University have two. Farmers and ANZ will fight it out for Direct Marketing Organisation of the Year. 

Entries were up 18 percent overall and there was a 14 percent increase in the number of unique entrants, including some first-timers.

“Now in their 28th year, the awards recognise work that exhibits excellence in insight-driven marketing projects and campaigns that connected with customers on an individual basis and generated outstanding results," says Sue McCarty, chief executive of the Marketing Association. "They also allow the best and brightest new talent coming through the industry to be recognised by announcing the finalists for the New Zealand Post Student Marketer of the Year award."

This year, students had to prepare an integrated regionalised campaign that can be delivered in Auckland and Waikato, for the new YMCA Auckland programme ‘Family Memberships’.

The creative for the call for entries was done by justONE. 

Winners will be unveiled at the Awards Night on Thursday 27 February 2014 at The Langham, Auckland. Get your tickets at www.nzdmawards.co.nz.

The Finalists: 

Campaign Name

Entrant

Nominee

2015 & 2018 Auckland Volvo Ocean Race

Barnes, Catmur and Friends

Auckland Tourism Events and Economic Development

Acquisition Strategy - Dual Fuel Campaign

.99 & Starcom

Genesis Energy

Air New Zealand Gold Elite Experiences - Putting You in the Picture

Air New Zealand

Air New Zealand Retail Segmentation

DraftFCB

Air New Zealand

ANZ Low Rate MasterCard Q3 Balance Transfer Campaign

DraftFCB

ANZ Bank New Zealand

ASB Like Loan

Saatchi & Saatchi

ASB Bank

Beyond the Wall

Colenso BBDO/Proximity New Zealand

Frucor Beverages Group

BNZ Platinum Rewards Conversion Campaign

Loyalty New Zealand

Bank of New Zealand

Boundary Road Brewery Cans vs Bottles

Barnes, Catmur and Friends

Boundary Road Brewery

Buy Online, Anytime, Anywhere (Car, Home & Contents Online)

Twenty

AA Insurance

Choice Rewards from Laminex New Zealand

Laminex New Zealand

Emirates '33 Destinations'

Federation

Emirates Airlines

Epic - Bringing the Movie to Your Home

Twenty

AA Insurance

Farmers Club – Insight Driving Loyalty

justONE

Farmers Trading Company

Farmlands BIG 50

justONE

Farmlands Co-operative Society

Farmlands Moodem

justONE

Farmlands Co-operative Society

Feel Tip Top

Colenso BBDO/Proximity New Zealand

Fonterra Brands (Tip Top)

Flash Driving Game

Clemenger BBDO

New Zealand Transport Agency

Fly Buys Flats Wheel of Misfortune

Loyalty New Zealand

Forest & Bird Standing Up for the RMA

Pareto Fundraising

Forest & Bird

Friends with Benefits

ROLFE

BP Oil New Zealand

From Us to You - July Appeal

Twenty

Heart Foundation

Fuji Xerox Wide War One

Republik Communications

Fuji Xerox New Zealand

Genesis Energy's Winback Programme - Speed Matters

justONE

Genesis Energy

Highly Targeted Outdoor Media

iSite Media

Honesty Box - Are Kiwis Really Honest?

Barnes, Catmur and Friends

Boundary Road Brewery

Kordia IT Superhero

Chemistry Interaction

Kordia New Zealand

Let's Talk Crap!

MAD Ideas

Far North District Council

Life in Perfect Balance - 3 Series Touring Launch

Twenty

BMW Group New Zealand

Make You Happy

justONE

Genesis Energy

Making DIY Easy As

DraftFCB

Mitre 10 (New Zealand)

Massey University Maori and Pasifika Campaign

Massey University

Massey University Summer School Campaign

Massey University

Mercury Energy - Good Energy Monitor (GEM)

Chemistry Interaction

Mercury Energy

Mercury Stars for Starship Campaign

Chemistry Interaction

Mercury Energy

My Meter App - Launch

justONE

Genesis Energy

need2know.org.nz

IAG

New Season Fashion Launch - Replacing a Mass Blast With Precision Targeting

justONE

Farmers Trading Company

New Season, New Approach

justONE

Farmers Trading Company

New World National Quad Points Christmas Night

Loyalty New Zealand

Foodstuffs New Zealand

New World Wine Awards 2012

Loyalty New Zealand

Foodstuffs New Zealand

New Zealand Post Global Logistics - Launch from Nowhere

Clemenger BBDO

New Zealand Post Global Logistics

Oxfam Vanuatu Training Centres Appeal

Pareto Fundraising

Oxfam New Zealand

Q Card - 40 Days

Federation

Fisher & Paykel Finance

Q Card 3+1

Federation

Fisher & Paykel Finance

Red Puppy Appeal 2013 to Super Lapsed

Federation

Royal New Zealand Foundation of the Blind

St John Northern Benny Appeal

Pareto Fundraising

St John Northern Region

Symphony Customer Engagement Programme

Unity ID

Westpac New Zealand

Tech in a Sec

RAPP

Telecom New Zealand

The Bear Essentials of Safety

True

Air New Zealand

The Smart Phone Line

Colenso BBDO/Proximity New Zealand

Samsung

Toyota 86 RC - Make Your Own Fun

Proximity Wellington

Toyota New Zealand

Trial by Timeline

Colenso BBDO/Proximity New Zealand

Amnesty International

UniQuest

University of Auckland

V Robbers

Colenso BBDO/Proximity New Zealand

Frucor Beverages Group

"What's My Number" 2013 Winter Campaign

DraftFCB

Electricity Authority

Z CVP Change

Loyalty New Zealand

Z Energy

Z Newbies Trial

Loyalty New Zealand

Z Energy

Nexus Awards Finalists:

Campaign Name

Entrant

Nominee

An Insights Driven Approach to New Season Fashion Launch

justONE

Farmers Trading Company

ANZ FutureWise - Helping Members Make the Most of KiwiSaver

DraftFCB

ANZ Investment

Beyond the Wall

Colenso BBDO/Proximity New Zealand

Frucor Beverages Group

BNZ Customer Lifecycle Management Strategy

Bank of New Zealand

Friends with Benefits

ROLFE

BP Oil New Zealand

Genesis Energy's Winback Programme - Speed Matters

justONE

Genesis Energy

Highly Targeted Outdoor Media

iSite Media

More For You - Customer Contact and Sales Engagement Programme

DraftFCB

ANZ Bank New Zealand

New World Wine Awards 2012

Loyalty New Zealand

Foodstuffs New Zealand

Next Best Product

Bank of New Zealand

Nudge: Finding a Brand's REAL Influencers

Young & Shand

Q Card - 40 Days

Federation

Fisher & Paykel Finance

Symphony Customer Engagement Programme

Unity ID

Westpac New Zealand

The Smart Phone Line

Colenso BBDO/Proximity New Zealand

Samsung

Trial by Timeline

Colenso BBDO/Proximity New Zealand

Amnesty International

Craft Awards Finalists:

Campaign Name

Entrant

Nominee

Acquisition Strategy - Dual Fuel Campaign

.99 and Starcom

Genesis Energy

ASB Like Loan

Saatchi & Saatchi

ASB Bank

Beyond the Wall

Colenso BBDO/Proximity New Zealand

Frucor Beverages Group

BNZ Platinum Rewards Conversion Campaign

Loyalty New Zealand

Bank of New Zealand

Feel Tip Top

Colenso BBDO/Proximity New Zealand

Fonterra Brands (Tip Top)

Flash Driving Game

Clemenger BBDO

New Zealand Transport Agency

Friends with Benefits

ROLFE

BP Oil New Zealand

Fuji Xerox Wide War One

Republik Communications

Fuji Xerox New Zealand

Honesty Box - Are Kiwis Really Honest?

Barnes, Catmur and Friends

Boundary Road Brewery

Kordia IT Superhero

Chemistry Interaction

Kordia New Zealand

Making DIY Easy As

DraftFCB

Mitre 10 (New Zealand)

Mercury Stars for Starship Campaign

Chemistry Interaction

Mercury Energy

need2know.org.nz

IAG

New Season Launch - Getting Smarter with Data

justONE

Farmers Trading Company

New World National Quad Points Christmas Night

Loyalty New Zealand

Foodstuffs New Zealand

New World Wine Awards 2012

Loyalty New Zealand

Foodstuffs New Zealand

Q Card - 40 Days

Federation

Fisher & Paykel Finance

Symphony Customer Engagement Programme

Unity ID

Westpac New Zealand

The Smart Phone Line

Colenso BBDO/Proximity New Zealand

Samsung

Trial by Timeline

Colenso BBDO/Proximity New Zealand

Amnesty International

V Robbers

Colenso BBDO/Proximity New Zealand

Frucor Beverages Group

Special Award Finalists:

Category

Finalist

Finalist Company

Direct Marketer of the Year

Fiona Stewart

BP Oil New Zealand

The Keith Norris Direct Marketing Organisation of the Year

ANZ Bank New Zealand

The Keith Norris Direct Marketing Organisation of the Year

Farmers Trading Company

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