It’s a new year and February’s great selection of new brand ads have set the standard high for 2018.
There can only be one winner and this month, it’s the New Zealand Lotteries Commission that takes the February Colmar Brunton Ad Impact Award home for 'Armoured Truck'.
The ad, made by DDB, was inspired by the true story of a Kiwi man who won $15 million and, honouring a promise made long ago, went halves with his mate.
The tale is the third instalment of Lotto’s Imagine series.
There were three key reasons behind its Colmar Brunton Ad Impact Award win, including:
- Strong branding
- High levels of enjoyment
- Creating a lot of talkability for the brand
See the below infographic for more information about February’s Colmar Brunton Ad Impact Award: