Looking for a gift for the state-funded media lover who has everything?

  • Design
  • August 27, 2012
  • StopPress Team
Looking for a gift for the state-funded media lover who has everything?

Back in 2007, Radio New Zealand and Clemenger BBDO kicked off the Sounds Like Us campaign, which entailed creating ten radios in the style of iconic New Zealand cultural expressions, from wool sheds to gumboots to pavlovas (2007 was also the year its funding was frozen). Another five models were added in subsequent design contests in following years, constructed by the sharp tacks at Weta Workshop, and then exhibited at galleries around the country. It was a nice branding exercise on the part of the public service broadcaster, and it won an Axis Award last year, and now the concept is being extended into the wearable arts, with RNZ selling Sounds Like Us t-shirts at its new online store for $34.95.

RNZ communications manager John Barr says the shirt designs were adapted by an inhouse designer at Clems. And while made in China, they are printed in New Zealand.

Barr told The NBR, which proposed a few more entertaining brand extensions, the t-shirts have been popular on Radio NZ's promotional tour but said the website wouldn't be as big as the ABC's online store, which sells a range of different products. 

"Initially, we would expect it to cover costs. Short term it's certainly not a revenue stream. Nothing to the extent that it would make a significant contribution to Radio New Zealand's income."

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

One street, ten stories: film series shows the many faces of K Road

  • Film
  • December 1, 2015
  • Joshua Riddiford
One street, ten stories: film series shows the many faces of K Road

Auckland’s Karangahape Road, known to locals simply as K road and formerly the hub of the city of sails’ seedy underbelly, has long been a subject of curiosity and ten short films soon to be released will tell stories inspired by one of New Zealand’s most famous locations.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at 09 966-0998 to advertise in StopPress. Rates and specs are in the Stoppress media kit .